Creative ideas, innovative concepts and distinctive design – find out more about our extensive expertise.. Or take a look at our highlights.
Who is EMBASSY?
We are a team of experts with many years of experience in all aspects of branding. We take an integrative approach from strategy, design and communication to implementation.
What does EMBASSY do?
Since 2002 we have been developing and implementing brand strategies, brand design and brand communication for companies, products and institutions. In addition to a large number of different projects in various industries, we have built up particular expertise in the development and management of location and tourist destination brands. Together with our clients we work on three brand-relevant factors: the identity of the offer, the differentiation in competition and the needs of the target groups. It is in the intersection of these three factors that the unique core of a brand can be established.
What do brands mean for EMBASSY?
Brands create an image (vgl. Meffert), be it Tempo, Allianz or Apple; even generic terms can develop extensive imaginative worlds. In order to achieve this goal, we support our clients and their brands, regardless of whether the imagined image is to be supported by print, digital or in reality.
How we work at EMBASSY?
We usually start with a phase of analyzing the status quo. We research, ask questions, conduct interviews and moderate workshops. Subsequently, we evaluate the results and findings with the project members in order to be able to continue working on the basis of a synthesis of the initial situation. We plan the scope and intensity of this phase in close consultation with our clients. In the second phase, we develop proposals and solutions for our customers. These can vary greatly in complexity and scope – but what unites them all is the goal of improving the brand or brands of our clients – be it in strategic orientation, in design appearance or in communicative implementation. Or all of the above. Once the client has made a decision, we move on to the implementation phase. Now we write, design, document, digitalize, program, visualize, construct, calculate, organize, present, argue, communicate, involve, discuss, … depending on which roles and tasks we take on in the project. Regardless of whether the projects are large or small, in the end it is always about the practical benefit of making our clients’ brands tangible, recognizable and valuable.
We make brands practical.
The highlights from our daily work – Find out what’s new at EMBASSY.
![Embassy_Highlights_2024_Zukunftskonferenz-Schwedt-2_32 Embassy_Highlights_2023_Forschungsflughafen-Braunschweig_Auftakt-Workshop_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2024_Zukunftskonferenz-Schwedt-2_32.jpg)
May 2024
The First Future Conference on the Transformation of Schwedt, with Paula and Janis – and over 200 participants from politics, business, science and civil society at the Uckermärkische Bühnen Schwedt
![Embassy_Highlights_2024_IPG-Kampagne_32 Embassy_Highlights_2022_Weihnachtsfeier_Padel_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2024_IPG-Kampagne_32.jpg)
February 2024
Launch of our campaign with the message »Kürzer Pendeln. Länger Leben.« (Shorter commute. Live longer.) for the City of Ludwigsfelde and the districts Teltow-Fläming and Dahme-Spreewald
![Embassy_Highlights_2024_Doppeljubiläum_32 Embassy_Highlights_2022_Schwedt:Oder_Videoshooting_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2024_Doppeljubilaeum_32.jpg)
January 2024
A good reason for celebration: 8 years and 9 years at EMBASSY for Jonathan and Katharina
![Embassy_Highlights_2023_Cuba-Libre-Gruppenbild_32 Die von EMBASSY entwickelte Lifestyle-Marke THE CLOUD ONE Hotels der Motel One Group eröffnet in New York](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_Cuba-Libre-Gruppenbild_32.jpg)
December 2023
¡Venceremos! The winning curling team at the EMBASSY Christmas event
![Embassy_Highlights_2023_Klaus-Erzählt_32 Embassy_Highlights_2023_Forschungsflughafen-Braunschweig_Auftakt-Workshop_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_Klaus-Erzaehlt_32.jpg)
October 2023
Klaus explains the analogue in the digital (or: “Macbook” taken literally.)
![Embassy_Highlights_2023_Climate-Action_32 Embassy_Highlights_2022_Weihnachtsfeier_Padel_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_Climate-Action_32.jpg)
September 2023
48 hours of Climate Action Days with the European Community Foundation Initiative, with participants from all over Europe
![Embassy_Highlights_2023_Fuchsbesuch_32 Embassy_Highlights_2022_Schwedt:Oder_Videoshooting_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_Fuchsbesuch_32.jpg)
September 2023
An illustrious visitor! A city fox takes a look around the EMBASSY garden
![Embassy_Highlights_2023_sinnierende-kolleginnen_32 Die von EMBASSY entwickelte Lifestyle-Marke THE CLOUD ONE Hotels der Motel One Group eröffnet in New York](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_sinnierende-kolleginnen_32.jpg)
August 2023
Wanderers above the Sea of Trees (A view from the EMBASSY office, not quite Caspar David Friedrich’s famous painting)
![Embassy_Highlights_2023_Erste-Klausur-Schwedt_32 Embassy_Highlights_2023_Forschungsflughafen-Braunschweig_Auftakt-Workshop_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_Erste-Klausur-Schwedt_32.jpg)
August 2023
City of Schwedt/Oder: First Transformation Lab Experts Workshop, with Mayor Annekathrin Hoppe, at Criewen Castle
![Embassy_Highlights_2023_Katrin-NOMOS_32 Embassy_Highlights_2022_Weihnachtsfeier_Padel_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_Katrin-NOMOS_32.jpg)
![Embassy_Highlights_2023_Zelgerpreis_32 Embassy_Highlights_2022_Schwedt:Oder_Videoshooting_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_Zelgerpreis_32.jpg)
June 2023
Presentation of the Arthur Zelger Prize for Good Design, Tyrol: Katrin Androschin and co-jury member Andreas Schett give the laudatory speech for prizewinner Charlie Zimmermann.
![Embassy_Highlights_2023_Sommerdrinks_32 Die von EMBASSY entwickelte Lifestyle-Marke THE CLOUD ONE Hotels der Motel One Group eröffnet in New York](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_Sommerdrinks_32.jpg)
June 2023
Summer drinks in the EMBASSY garden
![Embassy_Highlights_2023_Forschungsflughafen-Braunschweig_Auftakt-Workshop_32 Embassy_Highlights_2023_Forschungsflughafen-Braunschweig_Auftakt-Workshop_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2023_Forschungsflughafen-Braunschweig_Auftakt-Workshop_32.jpg)
March 2023
We are well prepared for the kick-off workshop at the Forschungsflughafen Braunschweig (Braunschweig Research Airport).
![Embassy_Highlights_2022_Weihnachtsfeier_Padel_32 Embassy_Highlights_2022_Weihnachtsfeier_Padel_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2022_Weihnachtsfeier_Padel_32.jpg)
December 2022
EMBASSY Christmas party – play padel to warm up at -8°C.
![Embassy_Highlights_2022_Schwedt:Oder_Videoshooting_32 Embassy_Highlights_2022_Schwedt:Oder_Videoshooting_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2022_SchwedtOder_Videoshooting_32.jpg)
December 2022
The video shoots for the city of Schwedt/Oder begin. Here in the Uckermärkische Bühnen Schwedt with artistic director André Nicke.
![Embassy_TheCloudOne_opening_1024_683 Die von EMBASSY entwickelte Lifestyle-Marke THE CLOUD ONE Hotels der Motel One Group eröffnet in New York](https://embassyexperts.com/wp-content/uploads/Embassy_TheCloudOne_opening_1024_683.jpg)
November 2022
The lifestyle brand THE CLOUD ONE Hotels of the Motel One Group, developed by EMBASSY, opens in New York.
![Embassy_Jocham_1024_683 EMBASSY Hubert Jocham](https://embassyexperts.com/wp-content/uploads/Embassy_Jocham_1024_683.jpg)
November 2022
Typographer Hubert Jocham on the project discussion at EMBASSY
![Embassy_Minden_1024_683 EMBASSY Auftaktveranstaltung der Fachkräfte-Kampagne der Stadt Minden im StartMiUp in Minden](https://embassyexperts.com/wp-content/uploads/Embassy_Minden_1024_683.jpg)
August 2022
Kicking off the skilled labour campaign of the City of Minden in the StartMIndenUp
![Embassy_AlteLeipziger8a_1024_683 Embassy_AlteLeipziger8a](https://embassyexperts.com/wp-content/uploads/Embassy_AlteLeipziger8a_1024_683.jpg)
July 2022
There is still room in the front yard for new residents.
![Embassy_FrankensMehrregion_1024_683 EMBASSY Auftaktveranstaltung zur Testimonial-Kampagne von Frankens Mehrregion](https://embassyexperts.com/wp-content/uploads/Embassy_FrankensMehrregion_1024_683.jpg)
May 2022
Start of the testimonial campaign by Frankens Mehrregion at Gutshof Neun in Neuhof a.d. Zenn
![Embassy_20 years_1024_683 EMBASSY 20 years](https://embassyexperts.com/wp-content/uploads/Embassy_20-years_1024_683.jpg)
May 2022
EMBASSY celebrates its 20th birthday!
![Embassy_Friends4Finance workshop_1024_683 EMBASSY Marken-Workshop mit den Friends4Finance](https://embassyexperts.com/wp-content/uploads/Embassy_Friends4Finance-workshop_1024_683.jpg)
May 2022
Workshop with Friends4Finance – strictly according to schedule!
![Embassy_Highlights_2021-10-2_EMBASSY_Future_32 Embassy-Highlights Oktober 2021 EMBASSY Future](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2021-10-2_EMBASSY_Future_32.jpg)
2021 into 2022
Internal Team-Workshop
![Embassy_Highlights_2021-10_Nomos_Glashuette_32 Embassy-Highlights Oktober 2021 Nomos Glashuette](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2021-10_Nomos_Glashuette_32.jpg)
October 2021
Klaus Asemann speaks at the second NOMOS Forum Glashütte.
![Embassy_Highlights_2021-10_Daimler-und-Benz-Stiftung_Innovationsforum_Hybrid_32 Embassy-Highlights oktober 2021 Daimler und Benz Stiftung Innovationsforum](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2021-10_Daimler-und-Benz-Stiftung_Innovationsforum_Hybrid_32.jpg)
October 2021
The last innovation forum of the Daimler and Benz Foundation took place as a hybrid this year.
>> Here are our projects for the Daimler and Benz Foundation
![Embassy_Highlights_2021-08_EMBASSY-Sommerfest_Garten_32 Embassy_Highlights August 2021 EMBASSY-Sommerfest im Garten](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2021-08_EMBASSY-Sommerfest_Garten_32.jpg)
August 2021
EMBASSY summer party in our garden
![Embassy_Highlights_2021-07_SchwedtOder_Launch_32 Embassy-Highlights Juli 2021 Schwedt/Oder Launch](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2021-07_SchwedtOder_Launch_32.jpg)
Juli 2021
Launch of our »Platz für morgen« campaign in Schwedt/Oder.
![Embassy_Highlights_2020-08_Altmark_Kickoff_32 Embassy-Highlights August 2020 Altmark Kickoff](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2020-08_Altmark_Kickoff_32.jpg)
August 2020
Kickoff with the signing of the contract for our Altmark project in Stendal.
![Embassy_Highlights_2020-07_Katrin-Androschin_aws_Jurysitzung-digital_32 Embassy-Highlights Juli 2020 Katrin Androschin aws Jurysitzung digital](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2020-07_Katrin-Androschin_aws_Jurysitzung-digital_32.jpg)
Juli 2020
Katrin participates digitally in the AWS jury meeting
![Embassy_Katrin_Neustart_DontBeSilent_2019_32 Katrin Androschin.](https://embassyexperts.com/wp-content/uploads/Embassy_Katrin_Neustart_DontBeSilent_2019_32.jpg)
2019
Katrin Androschin speaks at the conference »NEUSTART Positions, Dialogue instead of Hate« about action strategies against hate on the internet
![Embassy_Highlights_2019-10_Open-Studio-Night_32 Embassy Highlights Oktober 2019 Open Studio Night](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2019-10_Open-Studio-Night_32.jpg)
October 2019
Open Studio Night
![Embassy_Gruppenfoto_Team_2019_32 Embassy_Gruppenfoto_Team_2019_32](https://embassyexperts.com/wp-content/uploads/Embassy_Gruppenfoto_Team_2019_32.jpg)
2019
Group photo in the summery EMBASSY garden
![Embassy_Katrin_ZGO_2019_32 Katrin Androschin hält einen Vortrag bei der ZGO 19](https://embassyexperts.com/wp-content/uploads/Embassy_Katrin_ZGO_2019_32.jpg)
2019
Conference ZGO19 – Civil Society Online Under Pressure, Workshop »Before the Hate Even Starts: Visual Storytelling as Prevention«
![Embassy_Citroen_Klaus_2018_32 Embassy_Citroen_Klaus_Asemann_2018_32](https://embassyexperts.com/wp-content/uploads/Embassy_Citroen_Klaus_2018_32.jpg)
2018
»Does design have to be like this?« guest article by Klaus Asemann on the new Citroën DS7 Crossback in the Berliner Zeitung of 3.11.2018
![Embassy_Fremd_und_Fremdheit_32 Embassy_Fremd_und_Fremdheit_32](https://embassyexperts.com/wp-content/uploads/Embassy_Fremd_und_Fremdheit_32.jpg)
2018
Essay »Others / Self – From Berlin via Oran to Venice and back« by Katrin Androschin (et al) published in publication of the art and research project
![Embassy_Straubing_2018_32 Embassy_Straubing_2018_32](https://embassyexperts.com/wp-content/uploads/Embassy_Straubing_2018_32.jpg)
2018
Klaus Asemann as guest at »Friends of the City of Straubing«
![Embassy_2018_1Jahr-Ostbelgien_32 Embassy_2018_1Jahr-Ostbelgien_32](https://embassyexperts.com/wp-content/uploads/Ebassy_2018_1Jahr-Ostbelgien_32.jpg)
March 15, 2018
The East Belgium location brand was presented a year ago today at a launch event in St. Vith, East Belgium, with over 500 guests.
![Embassy_2018_ITB_Eifel-Ostbelgien-Abend_32 Embassy_2018_ITB_Eifel-Ostbelgien-Abend_32](https://embassyexperts.com/wp-content/uploads/Embassy_2018_ITB_Eifel-Ostbelgien-Abend_32.jpg)
2018
EIFEL and East Belgium – two strong brands of EMBASSY – present themselves together at the ITB 2018 Berlin.
![Embassy_Highlights_dontbesilent_32 Embassy_Highlights_dontbesilent_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_dontbesilent_32.jpg)
2018
Katrin Androschin and students of the design akademie Berlin win the »Peer to Peer: Facebook Global Digital Challenge« in Washington DC with their campaign against hatespeech.
![Embassy_Highlights_2018_Redesign_32 Embassy_Highlights_2018_Redesign_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2018_Redesign_32.jpg)
2018
New year – new good intentions. EMBASSY presents itself with a new look in 2018.
![Embassy_Weihnachtsfeier_Exitroom_Berlin_2017 Embassy_Weihnachtsfeier_Exitroom_Berlin_2017](https://embassyexperts.com/wp-content/uploads/Embassy_Weihnachtsfeier_Exitroom_Berlin_2017.jpg)
2017
The EMBASSY team at the EXIT Game – Christmas party with a difference
![Embassy_Highlights_2017_Dimensional_Katrin-Androschin_32 Embassy_Highlights_2017_Dimensional_Katrin-Androschin_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2017_Dimensional_Katrin-Androschin_32.jpg)
2017
Katrin Androschin at the workshop for »Dimensional Fund Advisors«
![Embassy_Standortmarke_Ostbelgien_Screenshot_Launch_2017_32 Embassy_Standortmarke_Ostbelgien_Screenshot_Launch_2017_32](https://embassyexperts.com/wp-content/uploads/Embassy_Standortmarke_Ostbelgien_Screenshot_Launch_2017_32.jpg)
2017
Launch of the destination brand »Ostbelgien«
![Embassy_Hessen_Workshop_2016_32 Embassy_Hessen_Workshop_2016_32](https://embassyexperts.com/wp-content/uploads/Embassy_Hessen_Workshop_2016_32.jpg)
2016
EMBASSY behind the scenes: evening set-up for the first of the 15 tourism workshops in Hesse
![Embassy_Design_Thinking_Workshop_Flüchtlinge_2015_32 Embassy_Design_Thinking_Workshop_Flüchtlinge_2015_32](https://embassyexperts.com/wp-content/uploads/Embassy_Design_Thinking_Workshop_Flüchtlinge_2015_32.jpg)
2016
German University in Cairo, Campus Berlin, Design Thinking Workshop on the Integration of Refugees in Berlin, Visiting Professor Katrin Androschin
![Embassy_Highlights_2016_Katrin-Androschin_Podium_österreichische-Botschaft_32 Embassy_Highlights_2016_Katrin-Androschin_Podium_österreichische-Botschaft_32](https://embassyexperts.com/wp-content/uploads/Embassy_Highlights_2016_Katrin-Androschin_Podium_österreichische-Botschaft_32.jpg)
2016
Katrin Androschin moderates a panel on design strategies for sustainability, »Ethics and Aesthetics,« at the Austrian Embassy in Berlin.
![Embassy_Designakademie_Katrin_Androschin_2016_32 Embassy_Designakademie_Katrin_Androschin_2016_32](https://embassyexperts.com/wp-content/uploads/Embassy_Designakademie_Katrin_Androschin_2016_32.jpg)
2016
Katrin Androschin joins the design akademie Berlin as a professor and leads the international master’s program Strategic Design.
![Embassy_Saale-Unstrut_Markenlaunch_2015_32 Embassy_Saale-Unstrut_Markenlaunch_2015_32](https://embassyexperts.com/wp-content/uploads/Embassy_Saale-Unstrut_Markenlaunch_2015_32.jpg)
2015
Launch of the new Saale-Unstrut tourism umbrella brand at ITB Berlin
![Embassy_Eifel_Neujahrsgespraech_Klaus_Asemann_2015 Embassy_Eifel_Neujahrsgespraech_Klaus_Asemann_2015](https://embassyexperts.com/wp-content/uploads/Embassy_Eifel_Neujahrsgespraech_Klaus_Asemann_2015.jpg)
2015
New Year’s meeting in the Eifel: 2015, presentation by Klaus Asemann on the future of the location
![Embassy_Jonathan_Nausner_Eifel_Buergermeisterkonferenz_32 Embassy_Jonathan_Nausner_Eifel_Buergermeisterkonferenz_32](https://embassyexperts.com/wp-content/uploads/Embassy_Jonathan_Nausner_Eifel_Buergermeisterkonferenz_32.jpg)
2014
Jonathan Nausner visiting the Eifel Mayors’ Conference
![Embassy_Tirol_Vortrag_Weissraum_2014_32 Embassy_Tirol_Vortrag_Weissraum_2014_32](https://embassyexperts.com/wp-content/uploads/Embassy_Tirol_Vortrag_Weissraum_2014_32.jpg)
2014
Lecture »Branding, Everywhere? Do Regions Need Brands?« at Weissraum, Forum for Visual Design, Innsbruck
![Embassy_Tirol_Podiumsdiskussion_2014_32 Embassy_Tirol_Podiumsdiskussion_2014_32](https://embassyexperts.com/wp-content/uploads/Embassy_Tirol_Podiumsdiskussion_2014_32.jpg)
2014
Anniversary celebration 125 years of advertising for Tyrol, panel discussion with Katrin Androschin, Peter Habeler and Eva Lind
![Embassy_Angela_Merkel_Deutsches_Krebsforschungszentrum_Jubiläum_32 Embassy_Angela_Merkel_Deutsches_Krebsforschungszentrum_Jubiläum_32](https://embassyexperts.com/wp-content/uploads/Embassy_Angela_Merkel_Deutsches_Krebsforschungszentrum_Jubiläum_32.jpg)
2014
DKFZ anniversary communication of EMBASSY on a big stage
![Embassy_Eifel_Workshop_Klaus_Asemann_32 Embassy_Eifel_Workshop_Klaus_Asemann_32](https://embassyexperts.com/wp-content/uploads/Embassy_Eifel_Workshop_Klaus_Asemann_32.jpg)
![Embassy_Katrin_Androschin_Fachhochschule_Dresden_32 Embassy_Katrin_Androschin_Fachhochschule_Dresden_32](https://embassyexperts.com/wp-content/uploads/Embassy_Katrin_Androschin_Fachhochschule_Dresden_32.jpg)
2014
Katrin Androschin with the team of students from the FH Dresden at the final presentation of the GWA Junior Award
![Embassy_BeBerlin_Verlängerung_Screenshot_32 Embassy_BeBerlin_Verlängerung_Screenshot_32](https://embassyexperts.com/wp-content/uploads/Embassy_BeBerlin_Verlängerung_Screenshot_32.jpg)
2013
The decision has been made. The Be Berlin campaign will continue in 2014 with six million euros
![Embassy_Hochschule_Harz_Logo_2013_32 Embassy_Hochschule_Harz_Logo_2013_32](https://embassyexperts.com/wp-content/uploads/Embassy_Hochschule_Harz_Logo_2013_32.jpg)
2013
Since 2013, Klaus Asemann has been teaching at the Harz University of Applied Sciences in the master’s program Tourism and Destination Management.
![Embassy_Nominierung_Joseph_Binder_Award_2012_32 Embassy_Nominierung_Joseph_Binder_Award_2012_32](https://embassyexperts.com/wp-content/uploads/Embassy_Nominierung_Joseph_Binder_Award_2012_32-1.jpg)
2012
EMBASSY is nominated for the Austrian Joseph Binder Award
![Embassy_Andreas_Mack_Universitaet_der_Kuenste_2012_32 Embassy_Andreas_Mack_Universitaet_der_Kuenste_2012_32](https://embassyexperts.com/wp-content/uploads/Embassy_Andreas_Mack_Universitaet_der_Kuenste_2012_32.jpg)
2012
Andreas Mack becomes Honorary Professor at the Berlin University of the Arts and leaves EMBASSY as Managing Partner.
![Embassy_Designpreis_Deutschland_2012_32 Embassy_Designpreis_Deutschland_2012_32](https://embassyexperts.com/wp-content/uploads/Embassy_Designpreis_Deutschland_2012_32-2.jpg)
2011
Nomination for the »Prize of Prizes«, the Design Award Germany 2012
![Embassy_Interview_ORF_Weltjournal_Katrin_Androschin_2011_32 Embassy_Interview_ORF_Weltjournal_Katrin_Androschin_2011_32](https://embassyexperts.com/wp-content/uploads/Embassy_Interview_ORF_Weltjournal_Katrin_Androschin_2011_32.jpg)
2011
TV interview for the program »Berlin – poor but sexy« in ORF Weltjournal
![Embassy_Corporate_Design_Preis_2008_32 Embassy_Corporate_Design_Preis_2008_32](https://embassyexperts.com/wp-content/uploads/Embassy_Corporate_Design_Preis_2008_32-2.jpg)
2010
Gold Corporate Design Award for the City of Riga brand in the »BtoC Company« »Launch« category
![Embassy_Rebrand_2009_32 Embassy_Rebrand_2009_32](https://embassyexperts.com/wp-content/uploads/Embassy_Rebrand_2009_32.jpg)
2009
Software AG, designed by EMBASSY, was named one of the world’s most effective rebrands in the fifth annual ReBrand 100 Global Awards
![Embassy_Corporate_Design_Preis_2008_32 Embassy_Corporate_Design_Preis_2008_32](https://embassyexperts.com/wp-content/uploads/Embassy_Corporate_Design_Preis_2008_32-2.jpg)
2008
EMBASSY wins the prestigious Corporate Design Award 2008 for the rebranding of Software AG
![Embassy_Gründung_Partnerschaft_2008_32 Embassy_Gründung_Partnerschaft_2008_32](https://embassyexperts.com/wp-content/uploads/Embassy_Gründung_Partnerschaft_2008_32.jpg)
2008
On September 1st, Katrin Androschin, Klaus Asemann and Andreas Mack found EMBASSY as a registered partnership.
![Embassy_Ausschreibung_BeBerlin_2008_32 Embassy_Ausschreibung_BeBerlin_2008_32](https://embassyexperts.com/wp-content/uploads/Embassy_Ausschreibung_BeBerlin_2008_32.jpg)
![Embassy_Umzug_Alte_Leipziger_Straße_32 Embassy_Umzug_Alte_Leipziger_Straße_32](https://embassyexperts.com/wp-content/uploads/Embassy_Umzug_Alte_Leipziger_Straße_32.jpg)
2007
EMBASSY moves into the townhouse quarter in Berlin Mitte
![Embassy_Volvo_Vortrag_Katrin_Androschin_2006_32 Embassy_Volvo_Vortrag_Katrin_Androschin_2006_32](https://embassyexperts.com/wp-content/uploads/Embassy_Volvo_Vortrag_Katrin_Androschin_2006_32.jpg)
2006
Volvo Ispo Conference: Katrin Androschin, presentation on Snow Safety Design
![Embassy_Messestand_Innotrans_2004_32 Embassy_Messestand_Innotrans_2004_32](https://embassyexperts.com/wp-content/uploads/Embassy_Messestand_Innotrans_2004_32.jpg)
2004
Innotrans with three universities on the »Future of Mobility«
![Embassy_Professorin_Katrin_Androschin_FU_Bozen_32 Embassy_Professorin_Katrin_Androschin_FU_Bozen_32](https://embassyexperts.com/wp-content/uploads/Embassy_Professorin_Katrin_Androschin_FU_Bozen_32.jpg)
2002
Katrin Androschin becomes Professor of Visual Communication at the Free University of Bolzano, Italy.
![Embassy_Gründung_Asemann_Androschin_32 Embassy_Gründung_Asemann_Androschin_32](https://embassyexperts.com/wp-content/uploads/Embassy_Gründung_Asemann_Androschin_32.jpg)
2002
Founding of EMBASSY as an association of independent partners under one brand name