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Creative ideas, innovative concepts and distinctive design – find out more about our extensive expertise.. Or take a look at our highlights.

 

 

Who is EMBASSY?

We are a team of experts with many years of experience in all aspects of branding. We take an integrative approach from strategy, design and communication to implementation.

What does EMBASSY do?

Since 2002 we have been developing and implementing brand strategies, brand design and brand communication for companies, products and institutions. In addition to a large number of different projects in various industries, we have built up particular expertise in the development and management of location and tourist destination brands. Together with our clients we work on three brand-relevant factors: the identity of the offer, the differentiation in competition and the needs of the target groups. It is in the intersection of these three factors that the unique core of a brand can be established.

What do brands mean for EMBASSY?

Brands create an image (vgl. Meffert), be it Tempo, Allianz or Apple; even generic terms can develop extensive imaginative worlds. In order to achieve this goal, we support our clients and their brands, regardless of whether the imagined image is to be supported by print, digital or in reality.

 

 

 

How we work at EMBASSY?

We usually start with a phase of analyzing the status quo. We research, ask questions, conduct interviews and moderate workshops. Subsequently, we evaluate the results and findings with the project members in order to be able to continue working on the basis of a synthesis of the initial situation. We plan the scope and intensity of this phase in close consultation with our clients. In the second phase, we develop proposals and solutions for our customers. These can vary greatly in complexity and scope – but what unites them all is the goal of improving the brand or brands of our clients – be it in strategic orientation, in design appearance or in communicative implementation. Or all of the above. Once the client has made a decision, we move on to the implementation phase. Now we write, design, document, digitalize, program, visualize, construct, calculate, organize, present, argue, communicate, involve, discuss, … depending on which roles and tasks we take on in the project. Regardless of whether the projects are large or small, in the end it is always about the practical benefit of making our clients’ brands tangible, recognizable and valuable.

 

We make brands practical.

 

The highlights from our daily work – Find out what’s new at EMBASSY.

 

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May 2024

The First Future Conference on the Transformation of Schwedt, with Paula and Janis – and over 200 participants from politics, business, science and civil society at the Uckermärkische Bühnen Schwedt

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February 2024

Launch of our campaign with the message »Kürzer Pendeln. Länger Leben.« (Shorter commute. Live longer.) for the City of Ludwigsfelde and the districts Teltow-Fläming and Dahme-Spreewald

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January 2024

A good reason for celebration: 8 years and 9 years at EMBASSY for Jonathan and Katharina

Die von EMBASSY entwickelte Lifestyle-Marke THE CLOUD ONE Hotels der Motel One Group eröffnet in New York

December 2023

¡Venceremos! The winning curling team at the EMBASSY Christmas event

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October 2023

Klaus explains the analogue in the digital (or: “Macbook” taken literally.)

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September 2023

48 hours of Climate Action Days with the European Community Foundation Initiative, with participants from all over Europe

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September 2023

An illustrious visitor! A city fox takes a look around the EMBASSY garden

Die von EMBASSY entwickelte Lifestyle-Marke THE CLOUD ONE Hotels der Motel One Group eröffnet in New York

August 2023

Wanderers above the Sea of Trees (A view from the EMBASSY office, not quite Caspar David Friedrich’s famous painting)

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August 2023

City of Schwedt/Oder: First Transformation Lab Experts Workshop, with Mayor Annekathrin Hoppe, at Criewen Castle

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July 2023

A two-day Design Thinking sprint with NOMOS Glashütte

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June 2023

Presentation of the Arthur Zelger Prize for Good Design, Tyrol: Katrin Androschin and co-jury member Andreas Schett give the laudatory speech for prizewinner Charlie Zimmermann.

Die von EMBASSY entwickelte Lifestyle-Marke THE CLOUD ONE Hotels der Motel One Group eröffnet in New York

June 2023

Summer drinks in the EMBASSY garden

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March 2023

We are well prepared for the kick-off workshop at the Forschungsflughafen Braunschweig (Braunschweig Research Airport).

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December 2022

EMBASSY Christmas party – play padel to warm up at -8°C.

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December 2022

The video shoots for the city of Schwedt/Oder begin. Here in the Uckermärkische Bühnen Schwedt with artistic director André Nicke.

Die von EMBASSY entwickelte Lifestyle-Marke THE CLOUD ONE Hotels der Motel One Group eröffnet in New York

November 2022

The lifestyle brand THE CLOUD ONE Hotels of the Motel One Group, developed by EMBASSY, opens in New York.

EMBASSY Hubert Jocham

November 2022

Typographer Hubert Jocham on the project discussion at EMBASSY

EMBASSY Auftaktveranstaltung der Fachkräfte-Kampagne der Stadt Minden im StartMiUp in Minden

August 2022

Kicking off the skilled labour campaign of the City of Minden in the StartMIndenUp

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July 2022

There is still room in the front yard for new residents.

EMBASSY Auftaktveranstaltung zur Testimonial-Kampagne von Frankens Mehrregion

May 2022

Start of the testimonial campaign by Frankens Mehrregion at Gutshof Neun in Neuhof a.d. Zenn

EMBASSY 20 years

May 2022

EMBASSY celebrates its 20th birthday!

EMBASSY Marken-Workshop mit den Friends4Finance

May 2022

Workshop with Friends4Finance – strictly according to schedule!

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2021 into 2022

Internal Team-Workshop

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October 2021

Klaus Asemann speaks at the second NOMOS Forum Glashütte.

>> to the press article (German)

Embassy-Highlights oktober 2021 Daimler und Benz Stiftung Innovationsforum

October 2021

The last innovation forum of the Daimler and Benz Foundation took place as a hybrid this year.

>> Here are our projects for the Daimler and Benz Foundation

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August 2021

EMBASSY summer party in our garden

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Juli 2021

Launch of our »Platz für morgen« campaign in Schwedt/Oder.

>> More about the project for the city of Schwedt/Oder

Embassy-Highlights August 2020 Altmark Kickoff

August 2020

Kickoff with the signing of the contract for our Altmark project in Stendal.

>> More about the Altmark project

Embassy-Highlights Juli 2020 Katrin Androschin aws Jurysitzung digital

Juli 2020

Katrin participates digitally in the AWS jury meeting

Katrin Androschin.

2019

Katrin Androschin speaks at the conference »NEUSTART Positions, Dialogue instead of Hate« about action strategies against hate on the internet

Embassy Highlights Oktober 2019 Open Studio Night

October 2019

Open Studio Night

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2019

Group photo in the summery EMBASSY garden

Katrin Androschin hält einen Vortrag bei der ZGO 19

2019

Conference ZGO19 – Civil Society Online Under Pressure, Workshop »Before the Hate Even Starts: Visual Storytelling as Prevention«

>> more

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2018

»Does design have to be like this?« guest article by Klaus Asemann on the new Citroën DS7 Crossback in the Berliner Zeitung of 3.11.2018

>> to the guest article (german)

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2018

Essay »Others / Self – From Berlin via Oran to Venice and back« by Katrin Androschin (et al) published in publication of the art and research project

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2018

Klaus Asemann as guest at »Friends of the City of Straubing«

>> press article (German)

>> to the EMBASSY reference

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March 15, 2018

The East Belgium location brand was presented a year ago today at a launch event in St. Vith, East Belgium, with over 500 guests.

>> Click here to go to our project page

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2018

EIFEL and East Belgium – two strong brands of EMBASSY – present themselves together at the ITB 2018 Berlin.

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2018

Katrin Androschin and students of the design akademie Berlin win the »Peer to Peer: Facebook Global Digital Challenge« in Washington DC with their campaign against hatespeech.

>> to the Facebook page of »Don’t be silent«

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2018

New year – new good intentions. EMBASSY presents itself with a new look in 2018.

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2017

The EMBASSY team at the EXIT Game – Christmas party with a difference

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2017

Katrin Androschin at the workshop for »Dimensional Fund Advisors«

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2017

Launch of the destination brand »Ostbelgien«

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2016

EMBASSY behind the scenes: evening set-up for the first of the 15 tourism workshops in Hesse

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2016

German University in Cairo, Campus Berlin, Design Thinking Workshop on the Integration of Refugees in Berlin, Visiting Professor Katrin Androschin

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2016

Katrin Androschin moderates a panel on design strategies for sustainability, »Ethics and Aesthetics,« at the Austrian Embassy in Berlin.

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2016

Katrin Androschin joins the design akademie Berlin as a professor and leads the international master’s program Strategic Design.

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2015

Launch of the new Saale-Unstrut tourism umbrella brand at ITB Berlin

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2015

New Year’s meeting in the Eifel: 2015, presentation by Klaus Asemann on the future of the location

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2014

Jonathan Nausner visiting the Eifel Mayors’ Conference

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2014

Lecture »Branding, Everywhere? Do Regions Need Brands?« at Weissraum, Forum for Visual Design, Innsbruck

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2014

Anniversary celebration 125 years of advertising for Tyrol, panel discussion with Katrin Androschin, Peter Habeler and Eva Lind

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2014

DKFZ anniversary communication of EMBASSY on a big stage

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2014

Klaus Asemann at one of the numerous workshops in the Eifel region

>> To the Eifel project

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2014

Katrin Androschin with the team of students from the FH Dresden at the final presentation of the GWA Junior Award

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2013

The decision has been made. The Be Berlin campaign will continue in 2014 with six million euros

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2013

Since 2013, Klaus Asemann has been teaching at the Harz University of Applied Sciences in the master’s program Tourism and Destination Management.

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2012

EMBASSY is nominated for the Austrian Joseph Binder Award

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2012

Andreas Mack becomes Honorary Professor at the Berlin University of the Arts and leaves EMBASSY as Managing Partner.

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2011

Nomination for the »Prize of Prizes«, the Design Award Germany 2012

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2011

TV interview for the program »Berlin – poor but sexy« in ORF Weltjournal

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2010

Gold Corporate Design Award for the City of Riga brand in the »BtoC Company« »Launch« category

>> to the EMBASSY project »Live in Riga«

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2009

Software AG, designed by EMBASSY, was named one of the world’s most effective rebrands in the fifth annual ReBrand 100 Global Awards

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2008

EMBASSY wins the prestigious Corporate Design Award 2008 for the rebranding of Software AG

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2008

On September 1st, Katrin Androschin, Klaus Asemann and Andreas Mack found EMBASSY as a registered partnership.

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2007/08

EMBASSY lands Berlin tender: slogan and image campaign

>> Here is our project page

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2007

EMBASSY moves into the townhouse quarter in Berlin Mitte

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2006

Volvo Ispo Conference: Katrin Androschin, presentation on Snow Safety Design

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2004

Innotrans with three universities on the »Future of Mobility«

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2002

Katrin Androschin becomes Professor of Visual Communication at the Free University of Bolzano, Italy.

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2002

Founding of EMBASSY as an association of independent partners under one brand name