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Creative ideas, innovative concepts and distinctive design – find out more about our extensive expertise.. Or take a look at our highlights.

 

Who is EMBASSY?

We are a team of experts with many years of experience in all aspects of branding. We take an integrative approach from strategy, design and communication to implementation.

What does EMBASSY do?

Since 2002 we have been developing and implementing brand strategies, brand design and brand communication for companies, products and institutions. In addition to a large number of different projects in various industries, we have built up particular expertise in the development and management of location and tourist destination brands. Together with our clients we work on three brand-relevant factors: the identity of the offer, the differentiation in competition and the needs of the target groups. It is in the intersection of these three factors that the unique core of a brand can be established.

What do brands mean for EMBASSY?

Brands create an image (vgl. Meffert), be it Tempo, Allianz or Apple; even generic terms can develop extensive imaginative worlds. In order to achieve this goal, we support our clients and their brands, regardless of whether the imagined image is to be supported by print, digital or in reality.

 

How we work at EMBASSY?

We usually start with a phase of analyzing the status quo. We research, ask questions, conduct interviews and moderate workshops. Subsequently, we evaluate the results and findings with the project members in order to be able to continue working on the basis of a synthesis of the initial situation. We plan the scope and intensity of this phase in close consultation with our clients. In the second phase, we develop proposals and solutions for our customers. These can vary greatly in complexity and scope – but what unites them all is the goal of improving the brand or brands of our clients – be it in strategic orientation, in design appearance or in communicative implementation. Or all of the above. Once the client has made a decision, we move on to the implementation phase. Now we write, design, document, digitalize, program, visualize, construct, calculate, organize, present, argue, communicate, involve, discuss, … depending on which roles and tasks we take on in the project. Regardless of whether the projects are large or small, in the end it is always about the practical benefit of making our clients’ brands tangible, recognizable and valuable.

We make brands practical.

The highlights from our daily work – Find out what’s new at EMBASSY.

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2018

New year - new good intentions. EMBASSY presents itself with a new look in 2018
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2017

The EMBASSY team at the EXIT Game - Christmas party with a difference
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2017

Katrin Androschin at the workshop for »Dimensional Fund Advisors«
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2017

The team is excited about the successful »East Belgium« launch.
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2017

Launch of the destination brand »Ostbelgien«
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2016

EMBASSY behind the scenes: evening set-up for the first of the 15 tourism workshops in Hesse
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2016

German University in Cairo, Campus Berlin, Design Thinking Workshop on the Integration of Refugees in Berlin, Visiting Professor Katrin Androschin
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2016

Katrin Androschin moderates a panel on design strategies for sustainability, »Ethics and Aesthetics,« at the Austrian Embassy in Berlin
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2016

Katrin Androschin joins the design akademie Berlin as a professor and leads the international master's program Strategic Design
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2015

Launch of the new Saale-Unstrut tourism umbrella brand at ITB Berlin
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2015

New Year's meeting in the Eifel: 2015, presentation by Klaus Asemann on the future of the location
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2014

Jonathan Nausner visiting the Eifel Mayors' Conference
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2014

Lecture »Branding, Everywhere? Do Regions Need Brands?« at Weissraum, Forum for Visual Design, Innsbruck
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2014

Anniversary celebration 125 years of advertising for Tyrol, panel discussion with Katrin Androschin, Peter Habeler and Eva Lind.
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2014

DKFZ anniversary communication of EMBASSY on a big stage
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2014

Klaus Asemann at one of the numerous workshops in the Eifel region
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2014

Katrin Androschin with the team of students from the FH Dresden at the final presentation of the GWA Junior Award
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2013

Since 2013, Klaus Asemann has been teaching at the Harz University of Applied Sciences in the master's program Tourism and Destination Management.
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2012

EMBASSY is nominated for the Austrian Joseph Binder Award
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2012

Andreas Mack becomes Honorary Professor at the Berlin University of the Arts and leaves EMBASSY as Managing Partner
2011

2011

Nomination for the »Prize of Prizes«, the Design Award Germany 2012
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2011

TV interview for the program »Berlin - poor but sexy« in ORF Weltjournal
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2010

Gold Corporate Design Award for the City of Riga brand in the »BtoC Company« »Launch« category
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2009

Software AG, designed by EMBASSY, was named one of the world’s most effective rebrands in the fifth annual ReBrand 100 Global Awards
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2008

EMBASSY wins the prestigious Corporate Design Award 2008 for the rebranding of Software AG
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2008

On September 1st, Katrin Androschin, Klaus Asemann and Andreas Mack found EMBASSY as a registered partnership.
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2007/08

EMBASSY lands Berlin tender: slogan and image campaign
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2007

EMBASSY moves into the townhouse quarter in Berlin Mitte
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2006

Volvo Ispo Conference: Katrin Androschin, presentation on Snow Safety Design
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2004

Innotrans with three universities on the »Future of Mobility«
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2002

Katrin Androschin becomes Professor of Visual Communication at the Free University of Bolzano, Italy
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2002

Founding of EMBASSY as an association of independent partners under one brand name