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Schwedt/Oder is located next to Brandenburg’s only national park and is also Brandenburg’s largest industrial hub. The city was a gray planned city in the GDR and has foresightedly rebuilt itself into an open, green city. How should these contrasting elements be united in a relevant message?

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In a joint strategy process with the city of Schwedt/Oder, EMBASSY shifted the focus from looking at the past to looking at the city’s potential in the future. Schwedt/Oder has always created its own change.

“Welcome to the city that always finds its way.”

Today, Schwedt/Oder has possibilities that no other city in Brandenburg has: Recreational space with the National Park on its doorstep, room to grow thanks to the economy, infrastructure and location as well as free space through urban planning.

 

 

EMBASSY designed a campaign to spread the message »Platz für morgen« in Schwedt/Oder and fill it up with suitable numbers and stories.

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A Teaser-Campaign presented the population with a new outlook on the city of Schwedt/Oder’s strengths, such as the fact that the industrial companies in Schwedt/Oder generate more revenue than the state capital of Potsdam.

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The following launch campaign unraveled the teased “Platz für morgen”: Schwedt/Oder with its nature and industry, culture and life, security and opportunities, city and land, room for ideas and space for all.

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EMBASSY Schwedt Oder Platz fuer morgen
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With minimal effort, EMBASSY set highlights with billboards along Schwedter Straße in Berlin. The confident presence in the capital was a powerful signal to the public in Schwedt/Oder.

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