Schwedt/Oder is located next to Brandenburg’s only national park and is also Brandenburg’s largest industrial hub. The city was a gray planned city in the GDR and has foresightedly rebuilt itself into an open, green city. How should these contrasting elements be united in a relevant message?
In a joint strategy process with the city of Schwedt/Oder, EMBASSY shifted the focus from looking at the past to looking at the city’s potential in the future. Schwedt/Oder has always created its own change.
“Welcome to the city that always finds its way.”
Today, Schwedt/Oder has possibilities that no other city in Brandenburg has: Recreational space with the National Park on its doorstep, room to grow thanks to the economy, infrastructure and location as well as free space through urban planning.
EMBASSY designed a campaign to spread the message »Platz für morgen« in Schwedt/Oder and fill it up with suitable numbers and stories.
Märkische Oderzeitung: Schwedt/Oder books “be berlin”-producers
A Teaser-Campaign presented the population with a new outlook on the city of Schwedt/Oder’s strengths, such as the fact that the industrial companies in Schwedt/Oder generate more revenue than the state capital of Potsdam.