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EMBASSY developed a brand identity and new positioning for the Daimler and Benz Foundation.


The environment in which foundations operate is changing rapidly. The Gottlieb Daimler and Karl Benz Foundation is a pioneer of the knowledge economy that aims to discover new knowledge to solve urgent problems humanity is facing.


In 2010, EMBASSY developed a new positioning and, in the course of the renaming to »Daimler and Benz Foundation«, a new brand identity in order to strengthen the foundation’s profile and increase awareness and reputation.