Creative ideas, innovative concepts and distinctive design – find out more about our extensive expertise.. Or take a look at our highlights.
Who is EMBASSY?
We are a team of experts with many years of experience in all aspects of branding. We take an integrative approach from strategy, design and communication to implementation.
What does EMBASSY do?
Since 2002 we have been developing and implementing brand strategies, brand design and brand communication for companies, products and institutions. In addition to a large number of different projects in various industries, we have built up particular expertise in the development and management of location and tourist destination brands. Together with our clients we work on three brand-relevant factors: the identity of the offer, the differentiation in competition and the needs of the target groups. It is in the intersection of these three factors that the unique core of a brand can be established.
What do brands mean for EMBASSY?
Brands create an image (vgl. Meffert), be it Tempo, Allianz or Apple; even generic terms can develop extensive imaginative worlds. In order to achieve this goal, we support our clients and their brands, regardless of whether the imagined image is to be supported by print, digital or in reality.
How we work at EMBASSY?
We usually start with a phase of analyzing the status quo. We research, ask questions, conduct interviews and moderate workshops. Subsequently, we evaluate the results and findings with the project members in order to be able to continue working on the basis of a synthesis of the initial situation. We plan the scope and intensity of this phase in close consultation with our clients. In the second phase, we develop proposals and solutions for our customers. These can vary greatly in complexity and scope – but what unites them all is the goal of improving the brand or brands of our clients – be it in strategic orientation, in design appearance or in communicative implementation. Or all of the above. Once the client has made a decision, we move on to the implementation phase. Now we write, design, document, digitalize, program, visualize, construct, calculate, organize, present, argue, communicate, involve, discuss, … depending on which roles and tasks we take on in the project. Regardless of whether the projects are large or small, in the end it is always about the practical benefit of making our clients’ brands tangible, recognizable and valuable.
We make brands practical.
The highlights from our daily work – Find out what’s new at EMBASSY.
March 2023
We are well prepared for the kick-off workshop at the Forschungsflughafen Braunschweig (Braunschweig Research Airport).
December 2022
EMBASSY Christmas party – play padel to warm up at -8°C.
December 2022
The video shoots for the city of Schwedt/Oder begin. Here in the Uckermärkische Bühnen Schwedt with artistic director André Nicke.
November 2022
The lifestyle brand THE CLOUD ONE Hotels of the Motel One Group, developed by EMBASSY, opens in New York.
November 2022
Typographer Hubert Jocham on the project discussion at EMBASSY
August 2022
Kicking off the skilled labour campaign of the City of Minden in the StartMIndenUp
2022
There is still room in the front yard for new residents.
May 2022
Start of the testimonial campaign by Frankens Mehrregion at Gutshof Neun in Neuhof a.d. Zenn
May 2022
EMBASSY celebrates its 20th birthday!
2022
Workshop with Friends4Finance – strictly according to schedule!
2021 into 2022
Internal Team-Workshop
October 2021
Klaus Asemann speaks at the second NOMOS Forum Glashütte.
October 2021
The last innovation forum of the Daimler and Benz Foundation took place as a hybrid this year.
>> Here are our projects for the Daimler and Benz Foundation
August 2021
EMBASSY summer party in our garden
Juli 2021
Launch of our »Platz für morgen« campaign in Schwedt/Oder.
August 2020
Kickoff with the signing of the contract for our Altmark project in Stendal.
Juli 2020
Katrin participates digitally in the AWS jury meeting
2019
Katrin Androschin speaks at the conference »NEUSTART Positions, Dialogue instead of Hate« about action strategies against hate on the internet
October 2019
Open Studio Night
2019
Group photo in the summery EMBASSY garden
2019
Conference ZGO19 – Civil Society Online Under Pressure, Workshop »Before the Hate Even Starts: Visual Storytelling as Prevention«
2018
»Does design have to be like this?« guest article by Klaus Asemann on the new Citroën DS7 Crossback in the Berliner Zeitung of 3.11.2018
2018
Essay »Others / Self – From Berlin via Oran to Venice and back« by Katrin Androschin (et al) published in publication of the art and research project
2018
Klaus Asemann as guest at »Friends of the City of Straubing«
March 15, 2018
The East Belgium location brand was presented a year ago today at a launch event in St. Vith, East Belgium, with over 500 guests.
2018
EIFEL and East Belgium – two strong brands of EMBASSY – present themselves together at the ITB 2018 Berlin.
2018
Katrin Androschin and students of the design akademie Berlin win the »Peer to Peer: Facebook Global Digital Challenge« in Washington DC with their campaign against hatespeech.
2018
New year – new good intentions. EMBASSY presents itself with a new look in 2018.
2017
The EMBASSY team at the EXIT Game – Christmas party with a difference
2017
Katrin Androschin at the workshop for »Dimensional Fund Advisors«
2017
Launch of the destination brand »Ostbelgien«
2016
EMBASSY behind the scenes: evening set-up for the first of the 15 tourism workshops in Hesse
2016
German University in Cairo, Campus Berlin, Design Thinking Workshop on the Integration of Refugees in Berlin, Visiting Professor Katrin Androschin
2016
Katrin Androschin moderates a panel on design strategies for sustainability, »Ethics and Aesthetics,« at the Austrian Embassy in Berlin.
2016
Katrin Androschin joins the design akademie Berlin as a professor and leads the international master’s program Strategic Design.
2015
Launch of the new Saale-Unstrut tourism umbrella brand at ITB Berlin
2015
New Year’s meeting in the Eifel: 2015, presentation by Klaus Asemann on the future of the location
2014
Jonathan Nausner visiting the Eifel Mayors’ Conference
2014
Lecture »Branding, Everywhere? Do Regions Need Brands?« at Weissraum, Forum for Visual Design, Innsbruck
2014
Anniversary celebration 125 years of advertising for Tyrol, panel discussion with Katrin Androschin, Peter Habeler and Eva Lind
2014
DKFZ anniversary communication of EMBASSY on a big stage
2014
Katrin Androschin with the team of students from the FH Dresden at the final presentation of the GWA Junior Award
2013
The decision has been made. The Be Berlin campaign will continue in 2014 with six million euros
2013
Since 2013, Klaus Asemann has been teaching at the Harz University of Applied Sciences in the master’s program Tourism and Destination Management.
2012
EMBASSY is nominated for the Austrian Joseph Binder Award
2012
Andreas Mack becomes Honorary Professor at the Berlin University of the Arts and leaves EMBASSY as Managing Partner.
2011
Nomination for the »Prize of Prizes«, the Design Award Germany 2012
2011
TV interview for the program »Berlin – poor but sexy« in ORF Weltjournal
2010
Gold Corporate Design Award for the City of Riga brand in the »BtoC Company« »Launch« category
2009
Software AG, designed by EMBASSY, was named one of the world’s most effective rebrands in the fifth annual ReBrand 100 Global Awards
2008
EMBASSY wins the prestigious Corporate Design Award 2008 for the rebranding of Software AG
2008
On September 1st, Katrin Androschin, Klaus Asemann and Andreas Mack found EMBASSY as a registered partnership.
2007
EMBASSY moves into the townhouse quarter in Berlin Mitte
2006
Volvo Ispo Conference: Katrin Androschin, presentation on Snow Safety Design
2004
Innotrans with three universities on the »Future of Mobility«
2002
Katrin Androschin becomes Professor of Visual Communication at the Free University of Bolzano, Italy.
2002
Founding of EMBASSY as an association of independent partners under one brand name