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Motel One presents the new lifestyle brand »The Cloud One Hotels« with the opening of its first hotel in New York City. The communication concept and brand design have been crafted by EMBASSY.


The Motel One Group stands for affordable design in hospitality and has built a reputation as a quality leader in the budget design sector in 85 properties across Europe. With the new lifestyle hotel brand »The Cloud One Hotels«, the company is expanding its portfolio for the first time with another brand.

The first »The Cloud One Hotel« opened in New York City at the end of 2022. The Manhattan location provided the inspiration for the brand. The iconic skyscrapers, the glamour of the 1930s and the street style of the present form the visual grammar of the new brand.


»The Cloud One Hotels« is a place for those who want to experience the world.  The hotels are designed to inspire and sustainably thought out to preserve the world. An individual story is told at each location. Starting with New York, each location celebrates the experience with products, personal and digital services and local insider knowledge, with a focus on emotion and experiencing distinctive moments.