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EMBASSY supported the Tirol Tourist Board in linking the Tirol Shop and the Tirol collection more closely to the brand.


Characteristics for the categorisation, naming and labelling of the products and collections were derived from the Tirol brand’s value proposition and a catalogue of criteria was defined. EMBASSY developed new Tirol-specific patterns and collection logos based on the corporate design of Tirol.



These underpin the identity of creative products under the Tirol brand. The newly defined criteria were subsequently documented in a guideline. EMBASSY provided ongoing advice to Tirol Advertising and the Tirol Shop on the further development and implementation of the strategy.