EMBASSY conceptualised and designed annual reports for Robert Bosch GmbH – one of the central mediums for image communication. For the 2010 annual report, EMBASSY conceived and designed the anniversary section in the format of a magazine entitled »Innovation – Bosch Gruppe: 125 Jahre Kompetenz für die Zukunft«. Embassy also provided visual support for the event »Tradition und Moderne«
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The main theme of the 2011 annual report was sustainability, which was interpreted as a triad of »keeping balance«, »living balance« and »finding balance«. Tag Clouds address sustainability in increasing detail from tree to branch to leaf. The focus of the report lies on dialogue and the narrative portrayal of people. One magazine section describes how five individuals in the company’s environment act sustainably. For the first time, the twelve managing directors are also thematically involved. They discuss sustainable topics with children and young people to emphasise that Bosch is taking responsibility for future generations.
Robert Bosch GmbH also publishes an annual internal strategy paper, the Bosch Megatrend Report. EMBASSY developed an overarching design idea for the Megatrend Report 4.0 to graphically enhance the extensive document.
Each chapter is thematically introduced by a hand-crafted scenario of three-dimensional papercraft figures. In addition to finding the ideas, EMBASSY was also responsible for the photography and overall design.
As part of an event for Bosch managers and multipliers at the Wilhelma Theatre in Stuttgart, the audio vision of the painting series »Life« by artist Jutta Bosch was shown. The cycle of 256 paintings is inspired by Wolfgang Amadeus Mozart’s Mass in C minor. The audiovision combines painting and music to create a new art form. A comprehensive documentary has been produced for this event, with a presentation of the audio vision »Life«, an interview with the Chairman of the Bosch Supervisory Board, Prof. Dr Hermann Scholl, and supplementary contributions from the fields of art and musical science. The invitation card and other printed materials for the event were also designed based on the design of the catalogue.
