EMBASSY developed a brand and communication strategy for Business Visum and created a contemporary design for the brand.
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Business Visum is successfully represented on the market as an all-in-one service provider of entry documents for business travellers. The particular strengths of Business Visum lie in the high quality of the professional service and the good personal relationships.
EMBASSY developed the brand and communication strategy for Business Visum and aligned the brand with the key target groups.
Part of the project involved boosting Business Visum’s performance by updating the nomenclature.
The brand image was modernised and received a more refreshed look, more tailored to target groups than before. Corporate design elements were given a clear function. Business Visum has gained a more contemporary premium look and clearly stands out from the competition.
