Business Visum has a successful market presence based on offering a complete immigration document service for business travellers. Business Visum’s strength lies in the high quality of its professional services and its excellent personal relationships.
EMBASSY developed brand and communications strategies for Business Visum and oriented the brand at its key target groups. Part of the project involved enhancing the value of Business Visum’s services by revising its nomenclature. The brand image was updated and given a fresh look more closely oriented towards the target groups. Corporate design elements were endowed with a clear function. The result is a modern, premium look, enabling Business Visum to put clear water between it and its competitors.