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EMBASSY developed and installed a new labelling and orientation system for the former GSW building in Berlin-Kreuzberg in 2016.

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The new owner of the building is a subsidiary of JP Morgan and the main tenant is the Berlin-based company Rocket Internet. A new pylon now serves to emphasise the new main entrance at Charlottenstrasse 4.

 

The signage is integrated into an overall concept for refurbishing and redesigning the outdoor facilities of the building complex. The design elements were also installed in the lift control terminals. The minimalist stainless steel labelling of the floors blends in with the understated architectural surroundings.