Daimler and Benz Foundation
The work environment of foundations changes rapidly. For the Gottlieb Daimler- und Karl Benz-Stiftung change in its work environment meant, that it needed a stronger profile and a higher reputation.
EMBASSY shaped the positioning of the foundation that aims at clarifying the interplay of forces between humanity, technology, and the environment by supporting interdisciplinary science. The name was shortened to »Daimler und Benz Stiftung« and the brand identity was updated completely.