EMBASSY developed the corporate design for Schlau e.V. and designed various applications.
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Schlau e.V. (»Smart« e.V.) « is an organisation that promotes the education of children and teenagers in Berlin and particularly supports projects that enable self-sustaining solutions and help people to help themselves. The idea of Schlau e.V. is based on the experience that both individuals and commercial enterprises would like to donate to Berlin initiatives and organisations, but often do not know who currently needs support for which cause and whether the funds are actually targeted.
EMBASSY supported the organisation when it was founded in 2013 by developing a name and corporate design. As part of the project, the logo, typography, colours, shapes and design guidelines were defined and an initial set of business cards, stationery, website, word templates and merchandising were implemented.