EMBASSY harmonised the corporate design of Renault’s dealer information – brochures, data carriers, packaging and interface design.
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By professionalising its corporate design for used cars, Renault is sending out a clear signal about the quality of its vehicles, thereby distinguishing itself from other manufacturers. New models and a direct customer approach characterise the Renault brand. The brand’s strengths are now visible in brochures and advertising. The importer’s communication with Renault partners has also been aligned more closely with the brand.
EMBASSY designed the interior for Renault car dealerships, point-of-sale materials, print media and adverts. A strong signal effect through colour and design language is at the core of the visual appearance. To support the corporate design management within Renault and in cooperation with agencies and service providers, the new design was documented in a printed guideline together with other internal and external communication applications.
