EMBASSY created concept and slogan for Berlin campaign
EMBASSY has emerged as the winner in the federal state of Berlin’s tender for a new umbrella brand campaign. As well as the concept for the campaign, which EMBASSY won outright, EMBASSY’s expert team also shared victory with three other agencies in the slogan category.
EMBASSY’s integrated concept is based on the dedication of the people of Berlin to their city and the diversity of ways in which it is manifested. EMBASSY created the conceptual basis for the campaign with the idea of enabling the people of Berlin to tell their own personal stories.