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“How are new strategies made manifest in the day-to-day business of a company? Design, branding and communications are what create this link. Because seeing is understanding and a unique visual impression is a must if a company is to achieve a truly distinctive market position.”



Katrin Androschin, co-founder and managing partner of Embassy, is an expert in corporate identity, corporate design and brand management. She offers consultancy on marketing strategy issues, develops new brands and conceives and runs workshops on change management processes within companies. Her current projects include the brand campaign for Berlin (‘Be Berlin’), brand consultancy for the German Cancer Research Center (dkfz) and the state of Tyrol, as well as corporate design projects for Veolia and Visit Berlin.


Katrin Androschin has been teaching for 14 years. Since 2016 she is a professor at the design akademie Berlin, where she leads the International Master Course “Strategic Design”. She has taught as a professor at the Dresden University of Applied Sciences, at the BTK University of Applied Sciences Berlin and, from 2002 to 2008, at the Free University of Bozen-Bolzano in Italy. She supervised Graphic Design Master students at the Berlin Campus of the German University in Cairo in 2014 and 2016. Her teaching focus is the link between theory and practice in project-oriented teaching.

Examples of teaching projects

Peer to Peer: Facebook Global Digital Challenge Fall 2017, Counterspeech-Campaign, finalist of the competition with the campaign Don’t be silent Berlin

GWA Junior Agency Award, Cooperation project of Dresden University of Applied Sciences, Jena University and Advertising Agency “Heimat” Berlin. > more, website Dresden University of Applied Sciences

Corporate Design and Festival-Trailer for the “European Short Film Festival” of Massachusetts Institute of Technology (MIT) > more

Digital signage project in collaboration with Wall AG – Wall AG digital brandscaping

Estonian Academy of Arts, Tallinn, International guest tutor 2009/2010

Consultant for the state design education program in Latvia 2008 dizaina informācijas centrs

Johannes Gögele’s award-winning diploma thesis on the Check and Ride avalanche tool, produced by Ortovox, supervised by Prof. Katrin Androschin, Free University of Bozen-Bolzano – youtube

Snow Safety Design: “Ästhetisch sicher auf Pisten”  (Aesthetic safety on the piste, PDF), project description (PDF)


Jury member of the programme “impulse” of Austria Wirtschaftsservice (aws) for the Creative Industries in Austria, 2005, 2012 – today

Member of the advisory board of Evangelisches Johannesstift Berlin

Board member of Schlau e.V., a non-profit association fostering education for children in Berlin

University Links

design akademie berlin

Fachhochschule Dresden, University of Applied Sciences

German University in Cairo, Berlin Campus

Free University of Bozen-Bolzano

Estonian Academy of Arts, Guest lecturer

Istituto Superiore di Design Napoli, Guest lecturer



Tirol International

Katrin Androschin is speaker at Women Speaker Foundation

Speeches and Presentations

Moderation of the Panel Discussion Sustainability in design. Embassy of Austria in Berlin 2016 more

Panel Discussion Country of Origin Strategies in Marketing: Swissness and Germany as a Brand – Embassy of Switzerland in Berlin 2015

Speech on How to involve target groups emotionally. ERHT European Route of Historic Theatres Conference, Warsaw2015 more

Panel Discussion From A to B – What do cities look like? Dutch Embassy Berlin 04/2015  more

Lecture Branding, Everywhere? Do Destinations need Brands? at Weissraum, Forum for Visual Communication, Innsbruck 11/2014 more

Lecture on Image Campaigns at TheoLab Berlin Symposium”Theologie der Stadt” 09/2014 more

Hamburg Marketing Day 2013, Lecture and Workshops

“Brand ambassadors – The role of people in brand communication”

Design Talks Lecture Branding Cities and Destinations, German University in Cairo – GUC Berlin Campus 04/2013 more

Inspiration Lecture for the Communicators of Malmö University, Berlin 2012

Arguments for an Austrian Design Policy, at European Design Business Dialogue 2012, Vienna 2012

Speech on Employer branding and corporate history

Berliner Expertengespräch 2011, “Lateral thinking as a business strategy” Weberbank Berlin villa, organised by E&E Consultants more

‘Branding for Bandung as Creative City’: workshop and seminar

Bandung – Indonesia, July 6-10, 2009, Goethe Institut Bandung & ITB Bandung more (indonesian)

‘Branding in the 21st Century’ workshop

Euprio Conference, Aveiro, Portugal 2009

Estonian Academy of Arts, Tallinn

Open Lecture 2008

Conference Vai dizainam būt Latvijā?

(Should Design be in Latvia?), Riga 2008

Bauhaus Dessau presentation

Volvo Ispo Sportsdesign Forum 2007

Speech and workshop Default conference, Vienna, 2007 – Keynote speech

Face to Face 2006 design conference  

Austria – Germany – Speech

Typo Berlin 2005 „Change“ conference – Speech


Publication and Press

“Welcome to the real World”, Article for GUC Publication “designspecies” more

Dresden University of Applied Sciences has appointed Katrin Androschin as Professor more

TV-Interview „Berlin – Arm, aber sexy”  ORF-Weltjournal, 14.9. 2011

Austria’s Presse am Sonntag newspaper visits expat Austrians in their new countries of residence, Presse am Sonntag, June 21, 2009

Latvian Design Education Dizaina Studija

Brand Berlin Press review – Be Berlin

Tradition kommunizieren (Communicating Tradition)

Book chapter on historical communications more

Interview on branding

Typeradio podcast

Storytelling in design – Designers tell stories (PDF)

Snow safety design – Cool appeal to boarders (PDF)



Katrin Androschin and students of the design akademie Berlin win the »Peer to Peer: Facebook Global Digital Challenge« in Washington DC with their campaign against hatespeech


Essay »Andere / Selbst – Von Berlin über Oran nach Venedig und zurück« von Katrin Androschin (et al) in Publikation des Kunst- und Forschungsprojekts »Fremd und Fremdheit« erschienen.