{"id":35097,"date":"2025-02-18T13:21:12","date_gmt":"2025-02-18T12:21:12","guid":{"rendered":"https:\/\/embassyexperts.com\/projects\/minden\/"},"modified":"2025-02-21T13:25:36","modified_gmt":"2025-02-21T12:25:36","slug":"stadt-minden","status":"publish","type":"page","link":"https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/","title":{"rendered":"Minden"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”68px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/250122_Min_Referenz_kitaA.jpg” alt=”Embassy_Minden_Plakat_MockUp_Solala_21″ title_text=”250122_Min_Referenz_kitaA” admin_label=”Header Minden 01″ _builder_version=”4.27.4″ custom_padding=”||20px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Minden Headline” _builder_version=”4.27.4″ text_font_size=”24″ text_line_height=”1.4em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”]<\/p>\n

Minden + Math = Attention<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Minden Subheadline” _builder_version=”4.27.4″ text_font_size=”24″ text_line_height=”1.4em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” border_style=”solid” locked=”off” global_colors_info=”{}”]<\/p>\n

EMBASSY has been supporting the city of Minden since 2019 to breathe life into the claim \u00bbThe city with the plus\u00ab. Minden’s plus is the sum of its small strengths. EMBASSY’s communication campaigns reinforce this understanding and communicate it to the outside world.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”||40px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Projektbeschreibung 1\/2″ _builder_version=”4.27.4″ text_font_size=”18px” text_line_height=”1.4em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

We don’t want to emulate what other medium-sized cities in the region are doing, but rather compete directly with the larger metropolitan areas. Cities are justifiably attractive, but they are always accompanied by compromises: high rents, traffic jams, pollution, etc. Things are different in Minden, where you don’t have to go without nature and culture, for example. Our campaigns highlight these and other advantages with their distinctive \u201csummation structure\u201d. The \u00bbplus\u00ab in the brand means that there is no need to choose \u00bbeither or\u00ab. In Minden, you can always have both.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”||40px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Projektbeschreibung 2\/2″ _builder_version=”4.27.4″ text_font_size=”18px” text_line_height=”1.4em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

In 2024, we developed a campaign for young professionals in cooperation with companies based in Minden. The campaign features real people who talk about the advantages, opportunities and special situations at their workplaces. The result is a presentation of a location where people feel comfortable because the companies in the city create a special environment.<\/p>\n

The campaign was advertised on large billboards in Hamburg, Osnabr\u00fcck, Bielefeld and Hanover, among other locations.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_KitaLeonardi.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_240827_RZ.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Hagemeyer.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_240827_RZ.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_ABB1-1.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_B_241031.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Minda.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_B_240927.indd” admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Melitta-1.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_B_240927.indd” admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Follmann.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_240827_RZ.indd” admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Siegfried.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_B_241031.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Wago1.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_240827_RZ.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_ABB2.jpg” title_text=”Embassy_StadtMinden_Postkarte_ABB2″ admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_DiakonieSalem1.jpg” title_text=”Embassy_StadtMinden_Postkarte_DiakonieSalem1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Sitex.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_B_240927.indd” admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_WeberKunststoff.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_B_241014.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Edeka2.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_240827_RZ.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Wago2.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_B_240927.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Edeka1.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_B_241031.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_DiakonieSalem2.jpg” title_text=”MIN-04_TestimonialsUnternehmen_Postkarten_B_241106.indd” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00a0<\/h3>\n

In order to increase its visibility, EMBASSY offered each cooperating company the opportunity to book additional billboards. The option was made use of by the companies Sitex, ABB and Weber.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/EMB_MIN-03_Testimonialkampagne_Grossflaeche_Alex_2.jpg” title_text=”EMB_MIN-03_Testimonialkampagne_Gro\u00dffla\u0308che_Alex_2″ admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Zitat Wellbrock” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\u00a0<\/h4>\n

\u00bbIt was a great collaborative project for us as well. The success we achieved together was real teamwork. The fact that we managed to win over companies for the advertising space is definitely a highlight given the economic conditions! It shows how well our ideas and approaches worked together and also speaks volumes for EMBASSY’s work. It was great fun pulling together with you and your team, and the result is really impressive.\u00ab<\/h4>\n

– Jasper Wellbrock, Wirtschaftsf\u00f6rderung Minden (original quote translated from German)<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_SocialMedia.jpg” title_text=”Embassy_StadtMinden_SocialMedia” admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Headline Zeitstrahl” _builder_version=”4.27.4″ text_text_color=”#000000″ text_font_size=”36px” text_line_height=”1.6em” custom_margin=”40px||20px” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

We have been working with the city of Minden since 2019.<\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_Minden_Plakat_Zukunft_21.png” alt=”Embassy_Minden_Weihnachtskekse_21″ title_text=”Embassy_Minden_Plakat_Zukunft_21″ admin_label=”Header Minden 02″ _builder_version=”4.27.4″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Headline 2020″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2020: We take the \u201ccity with a plus\u201d literally and do the math on Minden’s advantages.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_SocialMedia_2019_03.jpg” title_text=”Embassy_StadtMinden_SocialMedia_2019_03″ admin_label=”Bild 2020″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_SocialMedia_2019_02.jpg” title_text=”Embassy_StadtMinden_SocialMedia_2019_02″ admin_label=”Bild 2020″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text 2020″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2020: The slogan \u201cThe city with a plus\u201d was introduced in 2016, but was not filled with a lot of content or concrete messages. This changed in 2020 with our first campaign for Minden.<\/p>\n

The visually concise and recognizable \u201cequations\u201d that were published regularly referred to special \u201ctheme days\u201d or Minden’s strengths and were distributed via Minden Marketing GmbH’s social media channels. Due to the changing conditions in spring 2020 as a result of the coronavirus pandemic, the originally planned multi-channel campaign quickly became a pure social media campaign.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Headline 2021″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00a0<\/h3>\n

2021: A campaign for potential returnees was established this year.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Row” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”20px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Header_2021_01.jpg” title_text=”MIN-02_Rueckkehrer_Landingpage_Header_797x400px_211215.indd” force_fullwidth=”on” admin_label=”Bild 2021″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text 2021″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

While we used equations in the first phase of the campaign to strengthen Mindeners’ identification with their city, we now used them as part of a multi-channel campaign to communicate with ex-Mindeners.<\/p>\n

Coming back to Minden means getting to know Minden anew and growing with the city, because Minden is no longer the same city that they left. Here they can enjoy the advantages that the big city doesn’t offer them, and still enjoy the modern everyday life that they no longer want to miss.<\/p>\n

We took up this dichotomy of home and the future in the already familiar style of the equations. Later, the motifs were also adapted to the topic of Christmas. A media mix of outdoor advertising, posters and digital spaces on public transport in surrounding cities was accompanied by targeted social media advertising.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Headline 2022″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00a0<\/h3>\n

2022: As a third campaign line, we launched a location campaign.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”10px||10px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Grossflaeche_BahnhofMinden-1.jpg” title_text=”Embassy_StadtMinden_Grossfla\u0308che_BahnhofMinden” admin_label=”Bild 2022″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text 2022″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

 <\/p>\n

The aim of the campaign was to reach professionals from the surrounding metropolitan areas in order to inform them about what Minden has to offer, generate interest in Minden and possibly motivate them to relocate. In the campaign, we used people living and\/or working in Minden as testimonials to tell their stories about the advantages of living and working in Minden. The campaign was implemented via social media channels and complemented with outdoor advertising in surrounding conurbations as well as other local marketing activities in Minden. In 2023, the \u201cReturnees\u201d and \u201cTestimonials\u201d campaign lines that had already been launched were continued and expanded in order to raise Minden’s profile as a location for skilled workers.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”10px||10px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Enya.jpg” title_text=”MIN-03Testimonials_Postkarten_Minden_220816RZb.indd” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/MIN-03Testimonials_Postkarten_Minden_220816_Alex_vorne.jpg” title_text=”MIN-03Testimonials_Postkarten_Minden_220816RZb.indd” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Leonie.jpg” title_text=”MIN-03Testimonials_Postkarten_Minden_220816RZb.indd” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_StadtMinden_Postkarte_Alina.jpg” title_text=”MIN-03Testimonials_Postkarten_Minden_220816RZb.indd” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

 <\/p>\n

As part of the campaign development, we designed a landing page<\/a> for the testimonials and continuously prepare editorial texts for the landing page as well as for Minden’s social media channel<\/a>, for which we also create the editorial plan.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Minden + Math = AttentionEMBASSY has been supporting the city of Minden since 2019 to breathe life into the claim \u00bbThe city with the plus\u00ab. Minden’s plus is the sum of its small strengths. EMBASSY’s communication campaigns reinforce this understanding and communicate it to the outside world.We don’t want to emulate what other medium-sized cities […]<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":28921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"projekte-pagination.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-35097","page","type-page","status-publish","hentry"],"yoast_head":"\nMinden - We are EMBASSY, the ambassadors of brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minden - We are EMBASSY, the ambassadors of brands\" \/>\n<meta property=\"og:description\" content=\"Minden + Math = AttentionEMBASSY has been supporting the city of Minden since 2019 to breathe life into the claim \u00bbThe city with the plus\u00ab. Minden's plus is the sum of its small strengths. EMBASSY's communication campaigns reinforce this understanding and communicate it to the outside world.We don't want to emulate what other medium-sized cities […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/\" \/>\n<meta property=\"og:site_name\" content=\"We are EMBASSY, the ambassadors of brands\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T12:25:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/projects\\\/stadt-minden\\\/\",\"url\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/projects\\\/stadt-minden\\\/\",\"name\":\"Minden - We are EMBASSY, the ambassadors of brands\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/#website\"},\"datePublished\":\"2025-02-18T12:21:12+00:00\",\"dateModified\":\"2025-02-21T12:25:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/projects\\\/stadt-minden\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/embassyexperts.com\\\/en\\\/projects\\\/stadt-minden\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/projects\\\/stadt-minden\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Minden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/\",\"name\":\"We are EMBASSY, the ambassadors of brands\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/#organization\",\"name\":\"EMBASSY Androschin, Asemann Partnerschaft Beratende Designer\",\"url\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/embassyexperts.com\\\/wp-content\\\/uploads\\\/embassy-experts-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/embassyexperts.com\\\/wp-content\\\/uploads\\\/embassy-experts-logo-1.png\",\"width\":140,\"height\":140,\"caption\":\"EMBASSY Androschin, Asemann Partnerschaft Beratende Designer\"},\"image\":{\"@id\":\"https:\\\/\\\/embassyexperts.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Minden - We are EMBASSY, the ambassadors of brands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/","og_locale":"en_US","og_type":"article","og_title":"Minden - We are EMBASSY, the ambassadors of brands","og_description":"Minden + Math = AttentionEMBASSY has been supporting the city of Minden since 2019 to breathe life into the claim \u00bbThe city with the plus\u00ab. Minden's plus is the sum of its small strengths. EMBASSY's communication campaigns reinforce this understanding and communicate it to the outside world.We don't want to emulate what other medium-sized cities […]","og_url":"https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/","og_site_name":"We are EMBASSY, the ambassadors of brands","article_modified_time":"2025-02-21T12:25:36+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/","url":"https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/","name":"Minden - We are EMBASSY, the ambassadors of brands","isPartOf":{"@id":"https:\/\/embassyexperts.com\/en\/#website"},"datePublished":"2025-02-18T12:21:12+00:00","dateModified":"2025-02-21T12:25:36+00:00","breadcrumb":{"@id":"https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/embassyexperts.com\/en\/projects\/stadt-minden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/embassyexperts.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/embassyexperts.com\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"Minden"}]},{"@type":"WebSite","@id":"https:\/\/embassyexperts.com\/en\/#website","url":"https:\/\/embassyexperts.com\/en\/","name":"We are EMBASSY, the ambassadors of brands","description":"","publisher":{"@id":"https:\/\/embassyexperts.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/embassyexperts.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/embassyexperts.com\/en\/#organization","name":"EMBASSY Androschin, Asemann Partnerschaft Beratende Designer","url":"https:\/\/embassyexperts.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/embassyexperts.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/embassyexperts.com\/wp-content\/uploads\/embassy-experts-logo-1.png","contentUrl":"https:\/\/embassyexperts.com\/wp-content\/uploads\/embassy-experts-logo-1.png","width":140,"height":140,"caption":"EMBASSY Androschin, Asemann Partnerschaft Beratende Designer"},"image":{"@id":"https:\/\/embassyexperts.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/embassyexperts.com\/en\/wp-json\/wp\/v2\/pages\/35097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/embassyexperts.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/embassyexperts.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/embassyexperts.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/embassyexperts.com\/en\/wp-json\/wp\/v2\/comments?post=35097"}],"version-history":[{"count":4,"href":"https:\/\/embassyexperts.com\/en\/wp-json\/wp\/v2\/pages\/35097\/revisions"}],"predecessor-version":[{"id":35102,"href":"https:\/\/embassyexperts.com\/en\/wp-json\/wp\/v2\/pages\/35097\/revisions\/35102"}],"up":[{"embeddable":true,"href":"https:\/\/embassyexperts.com\/en\/wp-json\/wp\/v2\/pages\/28921"}],"wp:attachment":[{"href":"https:\/\/embassyexperts.com\/en\/wp-json\/wp\/v2\/media?parent=35097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}