{"id":32041,"date":"2021-11-24T15:28:15","date_gmt":"2021-11-24T14:28:15","guid":{"rendered":"https:\/\/embassyexperts.com\/?page_id=32041"},"modified":"2022-09-21T12:45:13","modified_gmt":"2022-09-21T10:45:13","slug":"altmark","status":"publish","type":"page","link":"https:\/\/embassyexperts.com\/en\/projects\/altmark\/","title":{"rendered":"Altmark"},"content":{"rendered":"

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EMBASSY developed an adapted regional marketing strategy for the Altmark, which raises the region to a new level. For visual support, the brand design was also fundamentally revised.<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Spalte Links” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

________<\/p>\n

The new marketing strategy responds to the diverse challenges, is tailored to the special circumstances of the Altmark and describes the basic principles for future-oriented regional marketing. Instead of originally calling itself the \u00bbgreen field with a future\u00ab, which previously experienced little identification, the Altmark now positions itself as a place where anyone can find their individual place for development.<\/span><\/p>\n

 <\/p>\n

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 <\/p>\n

On the one hand, it uses current megatrends such as individualization and deceleration as a superordinate topic, and on the other hand, it puts the strengths of the Altmark in the foreground. On this basis, EMBASSY revised the Altmark brand logo, produced a brand manual as well as other media in the newly developed corporate design.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|3px|6px|0px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_Altmark_Regionalmarke_Verortung_Markenzeichen_32.jpg.jpg” alt=”Embassy_Altmark_Regionalmarke_Verortung_Markenzeichen_32.jpg” title_text=”Embassy_Altmark_Regionalmarke_Verortung_Markenzeichen_32.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Karte Altmark” _builder_version=”4.16″ animation=”off” sticky=”off” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|0px|6px|3px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/EMBASSY_Altmark_Corporate-Design_Markenzeichen-Transformation_32.gif” alt=”EMBASSY_Altmark_Corporate-Design_Markenzeichen-Transformation_32″ title_text=”EMBASSY_Altmark_Corporate-Design_Markenzeichen-Transformation_32″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Altmark Logo Evolution” _builder_version=”4.16″ animation=”off” sticky=”off” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||6px||false|false” custom_padding=”68px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_Altmark_CorporateDesign_Anwendungen_32.jpg” alt=”Embassy_Altmark_CorporateDesign_Anwendungen_32″ title_text=”Embassy_Altmark_CorporateDesign_Anwendungen_32″ show_bottom_space=”off” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Altmark drei Plakate” _builder_version=”4.16″ custom_margin=”||6px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” animation=”off” sticky=”off” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop” custom_margin__hover=”||6px||false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|3px|6px|0px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_Altmark_Markenbotschaft_32.jpg” alt=”Embassy_Altmark_Markenbotschaft_32″ title_text=”Embassy_Altmark_Markenbotschaft_32″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Altmark Dreiklang” _builder_version=”4.16″ animation=”off” sticky=”off” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|0px|6px|3px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_Altmark_CorporateDesign_gescha\u0308ftsausstattung_32.jpg” alt=”Embassy_Altmark_CorporateDesign_gescha\u0308ftsausstattung_32″ title_text=”Embassy_Altmark_CorporateDesign_gescha\u0308ftsausstattung_32″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Altmark Bueroausstattung” _builder_version=”4.16″ animation=”off” sticky=”off” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Header Tourismus” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The Altmark regional brand strategy, which EMBASSY adapted in 2020, provides the necessary framework for the further development of the tourism corporate design in 2021. <\/h1>\n

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________<\/p>\n

The central brand message of the Altmark, which positions itself as \u00bbmore room for development\u00ab, serves as a guideline for its tourism brand. With this background, EMBASSY further developed the tourism brand based on the new corporate design of the regional brand. <\/span><\/p>\n

 <\/p>\n

 <\/p>\n

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The new claim \u00bbProud cities. Vast land.\u00ab sharpens the tourism profile of the Altmark and plays with its vastness as a space for development. The four tourism pillars of the Altmark – rural vacation, active, culture and culinary – were retained and enhanced by a new design and concise sub-slogans and lead texts. <\/span><\/p>\n

 <\/p>\n

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EMBASSY developed an adapted regional marketing strategy for the Altmark, which raises the region to a new level. For visual support, the brand design was also fundamentally revised.________ The new marketing strategy responds to the diverse challenges, is tailored to the special circumstances of the Altmark and describes the basic principles for future-oriented regional marketing. […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":28921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"projekte-pagination.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-32041","page","type-page","status-publish","hentry"],"yoast_head":"\nAltmark - We are EMBASSY, the ambassadors of brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/embassyexperts.com\/en\/projects\/altmark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Altmark - We are EMBASSY, the ambassadors of brands\" \/>\n<meta property=\"og:description\" content=\"EMBASSY developed an adapted regional marketing strategy for the Altmark, which raises the region to a new level. 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