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Characteristics for the categorisation, naming and labelling of the products and collections were derived from the Tirol brand’s value proposition and a catalogue of criteria was defined. EMBASSY developed new Tirol-specific patterns and collection logos based on the corporate design of Tirol.<\/p>\n
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These underpin the identity of creative products under the Tirol brand. The newly defined criteria were subsequently documented in a guideline. EMBASSY provided ongoing advice to Tirol Advertising and the Tirol Shop on the further development and implementation of the strategy.<\/p>\n
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EMBASSY supported the Tirol Tourist Board in linking the Tirol Shop and the Tirol collection more closely to the brand.__________ Characteristics for the categorisation, naming and labelling of the products and collections were derived from the Tirol brand’s value proposition and a catalogue of criteria was defined. EMBASSY developed new Tirol-specific patterns and collection logos […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":28921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"projekte-pagination.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29517","page","type-page","status-publish","hentry"],"yoast_head":"\n