{"id":28991,"date":"2018-11-14T11:46:53","date_gmt":"2018-11-14T10:46:53","guid":{"rendered":"http:\/\/embassyexperts.com\/projects\/riga\/"},"modified":"2024-06-11T18:08:46","modified_gmt":"2024-06-11T16:08:46","slug":"riga","status":"publish","type":"page","link":"https:\/\/embassyexperts.com\/en\/projects\/riga\/","title":{"rendered":"Live in Riga"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;68px|||&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_Riga_Printmedien_Detail_Logo_Pink_21.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Bild Header Riga&#8221; _builder_version=&#8221;4.16&#8243; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; border_style=&#8221;solid&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;RIGA Subheadertext&#8221; _builder_version=&#8221;4.25.0&#8243; text_line_height=&#8221;1.4em&#8221; hover_enabled=&#8221;0&#8243; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>With LIVE RIGA, EMBASSY developed the Latvian capital&#8217;s tourism brand. The first successes of the brand strategy quickly became apparent with a significant increase in the number of tourists.<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||40px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text RIGA&#8221; _builder_version=&#8221;4.25.0&#8243; hover_enabled=&#8221;0&#8243; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>__________<\/p>\n<p>EMBASSY&#8217;s brand strategy for the city of Riga was deliberately designed for the long term and aims to inspire young, urban and mobile people in Europe to visit the city. Based on the positioning idea \u2018LIVE RIGA\u2019, concepts and realisations that capture the city&#8217;s joie de vivre and zest for life were developed.<br \/>In the brand architecture, EMBASSY translated the four-letter sound LIVE RIGA into the four sub-brands LOOK RIGA, FEEL RIGA, STAY RIGA and WORK RIGA, which incorporate the touristic attractions as travel themes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||40px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; hover_enabled=&#8221;0&#8243; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>The corporate design integrates the LIVE RIGA logo in a characteristic pattern that has been interpreted in a colourful and modern way inspired by historical designs. This way, the regional identity is fully expressed in a brand aimed at international tourists.<br \/>The campaign planning also included the 500th anniversary of the first decorated Christmas tree in Riga. For this, EMBASSY developed a concept to be realised in a comprehensive marketing and communication measure.<\/p>\n<p>EMBASSY won gold at the Corporate Design Award 2010 with LIVE RIGA.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|3px|6px|0px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_Riga_Gesch\u00e4ftsausstattung_Briefbogen_32.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Bild Embassy_Riga_Gesch\u00e4ftsausstattung_Briefbogen_32&#8243; _builder_version=&#8221;4.16&#8243; animation=&#8221;off&#8221; 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