{"id":28985,"date":"2017-09-21T15:29:55","date_gmt":"2017-09-21T13:29:55","guid":{"rendered":"http:\/\/embassyexperts.com\/projects\/software-ag\/"},"modified":"2019-08-14T15:33:43","modified_gmt":"2019-08-14T13:33:43","slug":"software-ag","status":"publish","type":"page","link":"https:\/\/embassyexperts.com\/en\/software-ag\/","title":{"rendered":"Software AG"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”off” parallax_method=”off” padding_mobile=”off” _builder_version=”3.0.71″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”90%” inner_max_width=”1200px”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”68px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”90%” max_width=”1200px”][et_pb_column type=”4_4″][et_pb_image admin_label=”Bild Messestand” _builder_version=”3.0.71″ show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” src=”http:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_SoftwareAG_Stand_Foto_21-1.jpg” animation=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” align_last_edited=”on|desktop” align_tablet=”center” \/][et_pb_text admin_label=”Software AG Subheadertext” background_layout=”light” text_orientation=”left” border_style=”solid” text_font_size=”24″ text_line_height=”1.4em” _builder_version=”3.0.71″]<\/p>\n

SOFTWARE AG launches \u00bbBillion Euro Brand\u00ab<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.71″ background_repeat_1=”no-repeat” background_repeat_2=”no-repeat” padding_bottom_1=”40px” padding_bottom_2=”40px” width=”90%” max_width=”1200px”][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.71″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n

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Brand Relaunch<\/h2>\n<\/div>\n
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As the lead agency, EMBASSY developed the brand strategy, brand architecture and corporate identity for the Software AG relaunch. It implemented an internal campaign with intranet-based push communications and was responsible for a broad-based implementation of the design, including roll out in more than 70 countries and design and communication for the company\u2019s presence at CeBit 2007.<\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.71″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n

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GOLD\u00a02008 Corporate Design Award<\/h2>\n<\/div>\n
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EMBASSY wins\u00a0gold in the business to business category for the Software AG brand relaunch.<\/p>\n<\/div>\n

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SOFTWARE AG launches \u00bbBillion Euro Brand\u00ab Brand Relaunch As the lead agency, EMBASSY developed the brand strategy, brand architecture and corporate identity for the Software AG relaunch. It implemented an internal campaign with intranet-based push communications and was responsible for a broad-based implementation of the design, including roll out in more than 70 countries and […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section bb_built=\"1\" admin_label=\"Section\" fullwidth=\"off\" specialty=\"off\" parallax_method=\"off\" padding_mobile=\"off\" _builder_version=\"3.0.71\"][et_pb_row admin_label=\"Row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" custom_padding=\"68px|||\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" column_padding_mobile=\"on\" background_position=\"top_left\" background_repeat=\"repeat\" background_size=\"initial\"][et_pb_column type=\"4_4\"][et_pb_image admin_label=\"Bild Messestand\" _builder_version=\"3.0.71\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" sticky=\"off\" align=\"left\" always_center_on_mobile=\"on\" border_style=\"solid\" force_fullwidth=\"off\" src=\"http:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_SoftwareAG_Stand_Foto_21-1.jpg\" animation=\"off\" \/][et_pb_text admin_label=\"Software AG Subheadertext\" background_layout=\"light\" text_orientation=\"left\" border_style=\"solid\" text_font_size=\"24\" text_line_height=\"1.4em\" _builder_version=\"3.0.71\"]<\/p>

Als Leadagentur hat EMBASSY Markenstrategie, Markenarchitektur und Corporate Identity f\u00fcr den Relaunch der Software AG entwickelt.<\/h2>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"3.0.71\" background_repeat_1=\"no-repeat\" background_repeat_2=\"no-repeat\" padding_bottom_1=\"40px\" padding_bottom_2=\"40px\"][et_pb_column type=\"1_2\"][et_pb_text _builder_version=\"3.0.71\" background_layout=\"light\" text_orientation=\"left\" border_style=\"solid\"]<\/p>

EMBASSY realisierte eine interne Kampagne mit intranetbasierter Push-Kommunikation und war f\u00fcr umfassende Designumsetzungen verantwortlich \u2013 inklusive dem Rollout in \u00fcber 70 L\u00e4ndern sowie Messedesign und Kommunikation f\u00fcr den CeBIT-Auftritt.<\/p>

Neben B-to-B-Kampagnen (Anzeigen- und Plakat-Motive) sowie Image- und Produkt-Brosch\u00fcren entwickelte EMBASSY den Messeauftritt der Software AG f\u00fcr die CeBIT 2007 und realisierte das Messestanddesign und die begleitende Messekommunikation.<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\"][et_pb_text _builder_version=\"3.0.71\" background_layout=\"light\" text_orientation=\"left\" border_style=\"solid\"]<\/p>

Die Restrukturierung und Neugestaltung des Software AG Webportals setzte EMBASSY gemeinsam mit der Londoner Webagentur Large Design um.<\/p>

EMBASSY gewann mit diesem Projekt den Corporate Design Preis 2008 in Gold Marken-Relaunch der Software AG in der Kategorie Business-to-Business und erhielt zwei Nominierungen (Designpreis der Bundesrepublik Deutschland, Rebrand 100).<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"3.0.71\" background_repeat_1=\"no-repeat\" background_repeat_2=\"no-repeat\" padding_top_1=\"0px\" padding_right_1=\"3px\" padding_bottom_1=\"6px\" padding_left_1=\"0px\" padding_top_2=\"0px\" padding_right_2=\"0px\" padding_bottom_2=\"6px\" padding_left_2=\"3px\" use_custom_gutter=\"on\" gutter_width=\"1\"][et_pb_column type=\"1_2\"][et_pb_image admin_label=\"Bild Innen\" _builder_version=\"3.0.71\" src=\"http:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_SoftwareAG_Raum_Innen_32.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" sticky=\"off\" align=\"left\" always_center_on_mobile=\"on\" border_style=\"solid\" force_fullwidth=\"off\" animation=\"off\" \/][\/et_pb_column][et_pb_column type=\"1_2\"][et_pb_image admin_label=\"Bild Visitenkarten\" _builder_version=\"3.0.71\" src=\"http:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_SoftwareAG_Vistenkarte_Produktfoto_32-1.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" sticky=\"off\" align=\"left\" always_center_on_mobile=\"on\" border_style=\"solid\" force_fullwidth=\"off\" animation=\"off\" \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"3.0.71\" background_repeat_1=\"no-repeat\" background_repeat_2=\"no-repeat\" padding_top_1=\"0px\" padding_right_1=\"3px\" padding_bottom_1=\"6px\" padding_left_1=\"0px\" padding_top_2=\"0px\" padding_right_2=\"0px\" padding_bottom_2=\"6px\" padding_left_2=\"3px\" use_custom_gutter=\"on\" gutter_width=\"1\"][et_pb_column type=\"1_2\"][et_pb_image admin_label=\"Bild CD\" _builder_version=\"3.0.71\" src=\"http:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_SoftwareAG_CD_Produktfoto_32.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" sticky=\"off\" align=\"left\" always_center_on_mobile=\"on\" border_style=\"solid\" force_fullwidth=\"off\" animation=\"off\" \/][\/et_pb_column][et_pb_column type=\"1_2\"][et_pb_image admin_label=\"Bild Stand Dunkel\" _builder_version=\"3.0.71\" src=\"http:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_SoftwareAG_Stand_Dunkel_32.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" sticky=\"off\" align=\"left\" always_center_on_mobile=\"on\" border_style=\"solid\" force_fullwidth=\"off\" animation=\"off\" \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-28985","page","type-page","status-publish","hentry"],"yoast_head":"\nSoftware AG - We are EMBASSY, the ambassadors of brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/embassyexperts.com\/en\/software-ag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software AG - We are EMBASSY, the ambassadors of brands\" \/>\n<meta property=\"og:description\" content=\"SOFTWARE AG launches \u00bbBillion Euro Brand\u00ab Brand Relaunch As the lead agency, EMBASSY developed the brand strategy, brand architecture and corporate identity for the Software AG relaunch. 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