{"id":28950,"date":"2018-11-14T11:46:55","date_gmt":"2018-11-14T10:46:55","guid":{"rendered":"http:\/\/embassyexperts.com\/projects\/eifel\/"},"modified":"2024-06-11T18:10:37","modified_gmt":"2024-06-11T16:10:37","slug":"eifel","status":"publish","type":"page","link":"https:\/\/embassyexperts.com\/en\/projects\/eifel\/","title":{"rendered":"Eifel"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”||40px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/embassyexperts.com\/wp-content\/uploads\/Embassy_Eifel_Styleguide_Seiten_21.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation=”off” sticky=”off” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”||20px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ border_style=”solid” global_colors_info=”{}”]<\/p>\n

Place Branding for the Eifel \u2013\u00a0Eifelbotschaft<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”||40px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.0″ hover_enabled=”0″ border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

__________<\/p>\n

In October 2013, EMBASSY has won the international pitch for creating a place brand for the Eifel in Germany. The aim of the project is to establish an umbrella brand for the region \u2013 with a focus on keeping a continuity of the two previously established brands for tourism and for local products.<\/span><\/p>\n

At the ITB 2016, the world\u2019s leading travel trade show in Berlin, the place brand for the Eifel has been launched.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”||40px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.0″ hover_enabled=”0″ border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

 <\/p>\n

The overall scope of the project comprises of the development of an umbrella brand, a new positioning, values and personality of the brand as well as the brand vision and mission that reflect the identity of the region and support the differentiation in the market. In November 2014, EMBASSY presented the new brand strategy at the Annual Eifel Conference and summarized it as brand book \u00bbEIFELbotschaft\u00ab.<\/span><\/p>\n

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Place Branding for the Eifel \u2013\u00a0Eifelbotschaft __________ In October 2013, EMBASSY has won the international pitch for creating a place brand for the Eifel in Germany. The aim of the project is to establish an umbrella brand for the region \u2013 with a focus on keeping a continuity of the two previously established brands for […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":28921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"projekte-pagination.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-28950","page","type-page","status-publish","hentry"],"yoast_head":"\nEifel - We are EMBASSY, the ambassadors of brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/embassyexperts.com\/en\/projects\/eifel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eifel - We are EMBASSY, the ambassadors of brands\" \/>\n<meta property=\"og:description\" content=\"Place Branding for the Eifel \u2013\u00a0Eifelbotschaft __________ In October 2013, EMBASSY has won the international pitch for creating a place brand for the Eifel in Germany. 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