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[\/et_pb_text][et_pb_text admin_label=”Headline Katrin Androschin” _builder_version=”4.16″ border_style=”solid” global_colors_info=”{}”]<\/p>\n
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Katrin Androschin’s professional focus lies in the design and facilitation of participative strategy and transformation processes for product development, communications and positioning, e.g. for the watch brand NOMOS Glash\u00fctte, the state of Upper Austria or the ten tourist regions in Hesse (Germany).<\/p>\n
With EMBASSY, she develops strategies, design and communication for place brands, companies and institutions, such as for Berlin (\u00bbBe Berlin\u00ab), Braunschweig (\u00bbCity of Lions\u00ab), the German-speaking Community of Belgium (\u00bbOstbelgien\u00ab) or for the hotel brands of the Motel One Group.<\/p>\n
After graduating in communication design, the Austrian-born designer worked for international branding agencies (Landor, Wolff Olins, Interbrand Zintzmeyer & Lux, Metadesign and Futurebrand) in San Francisco, Zurich, London and Berlin for ten years. She was responsible for brand identity projects for international clients in the telecommunications, financial and consumer goods industries.<\/p>\n
In addition to her work at EMBASSY, Katrin Androschin is head of the M.A. Strategic Design programme at the SRH Berlin University and Member of the Advisory Board of Johannesstift Diakonie gAG<\/a>.<\/p>\n \u00a0<\/span><\/p>\n<\/div>\n Prof. Katrin Androschin has been teaching since 2002, since 2016 as professor and programme director of the International M.A. Strategic Design programme<\/a> at the SRH Berlin University of Applied Sciences (former design akademie Berlin). Before that, she was a professor at the University of Applied Sciences Dresden, at the University of Europe for Applied Sciences (btk) Berlin and at the Free University of Bolzano<\/a> in Italy. Other teaching positions have taken her to the German University in Cairo (Berlin Campus), the Estonian Academy of Arts Tallinn, the ITB Institute of Technology Bandung on Java\/Indonesia and the Istituto Superiore di Design in Naples.<\/p>\n Katrin Androschin\u2019s University projects often deal with design thinking, design innovation and digital strategies. Examples are:<\/p>\n Prototyping for a Mobile Innovation Lab of the German Armed Forces (Bundeswehr), in Kooperation with the Ministry of Defence and the Bundeswehr<\/p>\n Smart Clothing and Sustainability, in cooperation with Volkswagen AG Group Innovation, Wolfsburg and Comlogo, Dassel<\/p>\n Re-defining the UNESCO world heritage Albula Tunnel, in cooperation with Rh\u00e4tische Bahn, Graub\u00fcnden, Switzerland<\/p>\n Design Thinking for a community space for a Syrian refugees camp in Lebanon, in cooperation with Acad\u00e9mie Libanaise des Beaux-Arts (ALBA) Beirut, Lebanon<\/p>\n Counterspeech-Campaign Peer to Peer: Facebook Global Digital Challenge, Winner of the international competition with Don\u2019t be silent Berlin<\/a><\/p>\n Future scenarios for autonomous driving, in cooperation with the Daimler and Benz Foundation, Ladenburg\/Berlin<\/p>\n <\/p>\n Expert Juror and Head of Jury, Innovation Funding Programmes \u00bbimpulse\u00ab and \u00bbCreative Impact\u00ab of Austria Wirtschaftsservice (aws), the Promotional Bank of the Austrian Federal Government, 2005 and 2012 until today, Bundesministerium f\u00fcr Digitalisierung und Wirtschaftsstandort \u00d6sterreich, Creative Impact<\/a><\/p>\n Expert Juror for the Innovation Programme 2020 for Future Business Models and Pioneering Solutions<\/a> (IGP) of the German Federal Ministry for Economic Affairs and Energy (BMWi) for Innovation in Culture and Creative Industries, since 2020<\/p>\n Assessor for the Wissenschaftsrat<\/a> (German Council for Science) for institutional accreditation of universities, since 2019<\/p>\n Expert Juror of the \u00bbArthur Zelger-Prize for Good Design<\/a>\u00ab and the \u00bbArthur Zelger-F\u00f6rderstipendiums\u00ab, Austria, since 2020<\/p>\n Expert for the Wertestudie des Bundesministerium f\u00fcr Bildung und Forschung<\/a> (BMBF) im Rahmen der Strategischen Vorausschau (Strategic Foresight) oft he German Federal Government, 2019<\/p>\n Consultant for the state design education in Latvia, dizaina inform\u0101cijas centrs, Riga, Latvia, 2008<\/p>\n <\/p>\n Member of the Evangelisches Johannesstiftes Berlin <\/a><\/p>\n Member of the Commission for the funding of innovative spaces \u00bbDritte Orte\u00ab<\/a> of the Protestant Church Berlin-Brandenburg-schlesische Oberlausitz (EKBO)<\/p>\n Expert in the if Design Foundation Expert Network<\/a><\/p>\n Speaker at the Women Speaker Foundation<\/a><\/p>\n Member of design austria a<\/a>nd Tirol International<\/a><\/p>\n Member of Flussbad Berlin e.V.<\/a><\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Talks and Workshops” _builder_version=”4.27.5″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Workshop Recht auf Wasser? Urbane Praxis im Fluss, Stadt_formen Konferenz | Urbane Praxis<\/a>, Berlin, 2025<\/p>\n Creative Bureaucracy Festival<\/a>, Berlin 2025, Mobile InnoLabs, Stand of BMVg<\/p>\n re:publica Conference, Berlin 2025, Workshop Politics & Society, EUnity \u2013 making European values tangible<\/a><\/p>\n EUNIC Next! Young European Design Workshop @Werkbundarchiv Museum of Things, Berlin, 2025<\/p>\n if Design Foundation, Impulses for a New Curriculum, Conferences Artificial Intelligence<\/a> and Innovation<\/a>, M\u00fcnchen, Pinakothek der Moderne, 2024<\/p>\n Lecture series Design and Nature: Strategic Design and Sustainability<\/a>, Diploma Hochschule, Bad Sooden-Allendorf, 2020<\/p>\n Conference NEUSTART Positionen, Dialog statt Hass, Handlungsstrategien gegen Hass im Netz,<\/a> lecture and panel discussion, Innsbruck, 2019<\/p>\n Conference ZGO19 \u2013 Civil society online under pressure, workshop \u00bbBefore the hate even begins: visual storytelling as prevention\u00ab<\/a>, Berlin, 2019<\/p>\n Moderation panel discussion \u00bbNo ethics, no aesthetics \u2013 How social and fair is furniture design?\u00ab, Austrian Embassy Berlin, 2016<\/p>\n Panel discussion \u00bbCountry of Origin in Marketing: Opportunities of Swissness and Germany as a Brand\u00ab – Swiss Embassy Berlin, 2015<\/p>\n 125 years of advertising for the Tyrol, anniversary ceremony, participation in the panel discussion, 2015<\/p>\n Lecture \u00bbHow to involve target groups emotionally\u00ab, ERHT European Route of Historic Theatres Conference, Warsaw, 2015<\/p>\n Panel discussion \u00bbFrom A to B \u2013 What do cities look like?\u00ab<\/a> Embassy of the Kingdom of the Netherlands Berlin, with the Mart Stam Foundation, 2015.<\/p>\n Lecture \u00bbBranding, Everywhere? Do regions need brands?\u00ab<\/a> Weissraum Designforum Tirol, Innsbruck, 2014<\/p>\n Speaker at the symposium of the TheoLab Berlin \u00bbTheology of the City\u00ab, 2014<\/p>\n Hamburg Marketing Day 2013, lecture and workshops \u00bbBrand Ambassadors \u2013 The Role of People in Brand Communication\u00ab<\/p>\n Keynote \u00bbArguments of an Austrian Design Policy\u00ab<\/a> at the European Design Business Dialogue 2012, Vienna, 2012<\/p>\n Lecture \u00bbEmployer Branding and Corporate History\u00ab, Berliner Expertengespr\u00e4ch 2011: Querdenken als Unternehmensstrategie, Villa der Weberbank Berlin, hosted by E&E Consultants.<\/p>\n Workshop and Seminar: \u00bbBranding for Bandung as Creative City\u00ab<\/a>, Bandung, Indonesia, 2009, organised by ITB Institut Teknologi Bandung and the Goethe-Institut Bandung<\/p>\n Workshop \u00bbBranding in the 21st century\u00ab<\/a>, Euprio Conference, Universidade de Aveiro, Portugal, 2009<\/p>\n Conference \u00bbVai dizainam b\u016bt Latvij\u0101?\u00ab (Should Design be in Latvia?), Riga, 2008<\/p>\n Interview on branding, in the context of Default #1 Conference, MAK Vienna 2007, Typeradio podcast<\/a><\/p>\n if Design Foundation, Designing Design Education, Impulses for a New Curriculum<\/a> (Hrsg. C.B\u00f6ninger, A. Diefenthaler et al.) is the result of a three-year process, in which Katrin Androschin participated in two conferences. Book chapter: \u00bbThink Small\u00ab as a response to complex challenges. Hannover 2025<\/p>\n In \u00bbTeaching Graphic Design, Approaches, Insights, the Role of Listening and 24 Interviews with Inspirational Educators\u00ab<\/a>, Katrin Androschin talks in an interview about her experience in teaching. Edited by Sven Ingmar Thies, Edition Angewandte, Birkh\u00e4user, Basel 2025<\/p>\n Katrin Androschin reflects with Julia Leihener in \u00bbStrategic Design in the Context of Syrian-Lebanese Forced Migration\u00ab<\/a> on Design Thinking as a Method for Social Innovation. In: Beronneau, Gilbert, Berlin School of Design and Communication, A School of the SRH Berlin University of Applied Sciences (ed.), Design Thinking as a Method of Social Innovation, Field Study in a Refugee Camp in Lebanon. Heidelberger Hochschulverlag, 2020<\/p>\n In the book \u00bbIkonen und Eintagsfliegen, Arthur Zelger und das Grafikdesign in Tirol\u00ab<\/a>, edited by Anita Kern and Kurt H\u00f6retzeder, Katrin Androschin traces in her contribution \u00bbVon der Tourismusreklame zur Standortmarke. Die Marke Tirol\u00ab\u00a0 the developmental steps of the Austrian destination Tyrol from the posters of the early days to the complex marketing strategies that tourist brands follow today. Innsbruck, 2014<\/p>\nTeaching<\/h2>\n
Jury and Expert Activities<\/h2>\n
Engagement and Memberships<\/h2>\n
Talks and Workshops<\/h2>\n
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Publications (selection)<\/h2>\n