VEOLIA Wasser – Foundation Campaign
On behalf of Veolia Wasser, EMBASSY planned and designed a campaign to increase awareness of the Berlin-based Veolia Foundation. For the Veolia Foundation’s tenth anniversary, we developed a campaign in which the people of Berlin were invited to participate in charitable projects by redeeming ‘Foundation Dollars’.
The campaign succeeded in supporting Veolia in its efforts to position itself as a corporate citizen in Berlin. The immediate campaign target (10,000 x €10) was exceeded (16,000 Foundation Dollars were collected). Despite a limited budget, print and audiovisual media allowed up to 2 million real contacts to be made.